Consumer Behaviour Important Questions BCOM 3rd SEM NEP Syllabus Dibrugarh University

1. What do you mean by consumer behaviour? Explain the nature and importance of understanding consumer behaviour.  2014, 2016, 2018, 2019

2. What do you mean by consumer behaviour? Explain the determinants or factors that influence consumer behaviour.          2016, 2017, 2018

3. What do you mean by consumer decision making? Explain different types of consumer decisions.      2016, 2021

4. What is decision making? State the assumptions of consumer decision. Explain the stages of consumer decision process. 2015, 2019, 2024

5. Discuss how consumer decision making changes as purchase involvement increases. Or Explain how consumer involvement affects the decision-making process with suitable examples. 2017, 2022, 2024

6. What is consumer involvement? What are its causes? Explain the types and effects of consumer involvement. Distinguish between consumer behaviour and consumer involvement.                 2021

Also Read: Consumer Behaviour Solved Question Paper 2021

1. What do you understand by buying motives? Classify different kinds of buying motive.  2015

2. Write a comprehensive note on ‘consumer need and motivation’. Explain Abraham Maslow theory of need. 2014, 2024

3. Define need recognition. “Marketers do not create needs, needs pre-exist marketers”. Discuss.          2016, 2018

4. What do you understand by information search? Discuss the stages of information search processing in consumer behaviour. Discuss the factors influencing information search.  2014, 2015, 2017, 2019, 2021, 2024

5. What do you understand by consumer behaviour research or motivation research? Discuss its significance and limitations.         2018, 2019, 2021, 2022

6. Explain the consumer research process. Explain the scope of consumer research.        2016, 2017, 2022

1. What do you mean by social-cultural factors of consumer behaviour? Discuss the different socio-cultural factors of consumer behaviour with its importance.            2014, 2018, 2019, 2021

2. Define culture. Explain its characteristics.                                       2017, 2018

3. Define sub-culture and explain its division on different basis. Explain how culture and sub-culture influence the behaviour of consumers.              2015, 2016, 2018, 2024

4. What do you understand by social class? Explain its nature. Discuss the uses of social class as a market segmentation process.               2015, 2016, 2017, 2019, 2021

5. What do you understand by Opinion Leaders? Discuss its importance and characteristics. What are their various types?  2016, 2018, 2022

6. Analyze the role of family in consumer decision-making. Discuss various stages of family life and its buying behaviour.  2014

7. State the meaning of ‘reference group’. Explain different types of reference group. Explain the factors that affect the reference groups.    2016, 2017, 2019, 2021, 2022

8. Write short notes on “Buyer’s black box” and “The Nicosia model”.  2024

1. Explain the concept of personality. Explain the determinants of personality. 2015, 2016, 2017, 2018, 2021, 2024

2. Discuss the personal factors which influence the consumer behaviour.             2015, 2021, 2024

3. Explain the psychological factors which influence consumer behaviour.                           2014, 2019, 2021

4. Evaluate the effectiveness of psychologically-informed marketing strategies in achieving business objectives.

5. Discuss the concept of value and lifestyle (VALS).        2015, 2016, 2018, 2021

6. Explain how the economic circumstances and lifestyle of consumers influence the behaviour of consumer. 2014, 2019, 2024

7. Explain the concept of perception. Also explain the difference between perception and sensation.  2022

8. Define perception. Discuss the characteristics of perceiver. What are the factors affecting perception? 2016, 2017, 2019

9. Discuss the components and sources of attitude of a consumer towards a product.    2022

10. Explain with example how attitude affects consumer behaviour. Explain various factors affecting attitudes. 2017, 2018, 2019