DDEDU - B.COM SYLLABUS: BUSINESS COMMUNICATION

Dibrugarh University

Syllabus for B.COM Programme

Under Directorate of Distance Education

1^st Year

Course No: B.COM. 101: BUSINESS COMMUNICATION

Total Marks: 90

Objectives: The objective of this course is to develop effective business communication skills among the learners.

Block I: Introducing Business Communication:                                   18

Basic forms of communication; Communication models and processes; Effective communication; Theories of communication; Audience analysis

Block II: Corporate Communication:                                                       18

Formal and informal communication networks; Grapevine; Miscommunication (Barriers); Improving communication.

Practice in business communication; Group discussions; Mock interviews; Seminars; Effective listening exercises; Individuals and group presentations and report writing.

Block III: Writing Skills:                                                                                                 18

Planning business messages; Rewriting and editing; The first draft; Reconstructing the final draft; Business letters and memo formats; Appearance request letters; Good news and bad news letters; Persuasive letters; Sales Letter; Collection letter; Office memorandum.

Block IV: Report Writing:                                                                             18

Introduction to proposal, short report and formal report, report preparation

Oral presentation: Principles of oral presentation, factors affecting presentation, sales presentation, training presentation, Conducting surveys, Speeches to motivate, effective presentation skills.

Block V: Non Verbal Aspects of Communication:                              18

Body language: Kinesics, Proxemics, Para language;

Effective listening: Principles of effective listening; Factor affecting presentation, Oral Written and Video sessions.

Interviewing Skills: Appearing in interviews; conducting interviews; Writing resume and letter of application

Modern Form of Communication: Fax; E-mail; Video conferencing; etc;

International Communication: Cultural sensitiveness and cultural context; Writing and Presenting in International Situations; Intercultural factors in interaction; Adapting to Global Business.

Suggested Readings: