2018 (November)
COMMERCE (Speciality)
Course: 301 (Principles
of Marketing)
The figures in the margin indicate full marks for the
questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
Time: 3 hours
1. Answer the following as directed: 1x8=8
a)
_______ is an impersonal and paid tool of
promotional mix. (Fill in the blank)
b)
Food habit is the _______ component of marketing
environment. (Fill in the blank)
c)
Personality is the _______ determinant of
consumer behaviour. (Fill in the blank)
d)
Market segmentation is a consumer-oriented
marketing strategy. (Write True or False)
e)
The terms ‘need’ and ‘want’ are used
interchangeably in the marketing literature. (Write True or False)
f)
Branding of a product is the device of product
differentiation. (Write True or False)
g)
The main aims of promotion are informing,
persuading and _______. (Fill in the blank)
h)
_______ are the specialized means of
transportation designed to move the items like gas, crude oil, chemicals, etc.
2. Write short notes on any four of the
following: 4x4=16
a)
Components of product mix.
b)
Modern approach of marketing.
c)
Buying motives.
d)
Importance of price in marketing mix.
e)
Product labeling.
f)
The role of wholesaler.
3. (a) “Marketing is different from
market.” Explain. Discuss briefly the scope of marketing. 6+8=14
Or
(b) What is promotion mix? Discuss the
important variables of promotion mix. 4+10=14
4. (a) What is consumer behaviour? Discuss
the major influencing factors of consumer behaviour. 4+10=14
Or
(b) Discuss the benefits of market
segmentation. Explain the requisites of a good segmentation. 6+8=14
5. (a) What do you understand by product
planning? Discuss its objectives and components. 2+ (6+6) =14
Or
(b) Critically discuss the functions of
packaging. What are the requisites of a good packaging? 7+7=14
6. (a) Explain the objectives of
advertising. Discuss the social and economic effects of advertising. 7+7=14
Or
(b) What are the different modes of
transport? Discuss the factors governing the selection of transport media. 10+4=14
(OLD COURSE)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
1. (a) Write True or False: 1x5=5
1)
In modern day marketing, the term ‘market’
refers to the place where buyers and sellers meet for the exchange of goods and
services.
2)
Toothpaste is an example of consumer product.
3)
Advertising is not an element of marketing mix.
4)
The scope of marketing and selling are same.
5)
Durable products are normally consumed in one or
few uses.
(b) Fill in the blanks:
1x3=3
1)
_______ focuses on transferring the title and
possession of goods from sellers to consumers.
2)
_______ provides all important information about
the product.
3)
Personal selling develops personal _______ with
consumers to increase demand for company’s products.
2. Write short notes on any four of the
following: 4x4=16
a)
Functions of packaging.
b)
Inventory control.
c)
Warehousing.
d)
After-sales service.
e)
Skimming price policy.
f)
4P’s of marketing mix.
3. (a) Distinguish between traditional
and modern concepts of marketing. 11
Or
(b) Discuss the
importance of marketing environment analysis. 11
4. (a) What do you mean by market
segmentation? Explain briefly the market segmentation procedure. 3+8=11
Or
(b) What do you
understand by consumer behaviour? Explain its significance in marketing. 3+8=11
5. (a) What is meant by product planning?
Discuss the basic components of product planning. 3+8=11
Or
(b) What is branding?
Discuss the merits of branding to manufacturers and customers. 3+8=11
6. (a) Describe in short, the factors
that influence product-pricing decisions. 11
Or
(b) Explain the concept
of sales promotion. Discuss its importance in marketing managemen. 3+8=11
7. (a) Write a comparative note on the
services rendered by the retailers and the wholesalers to the producers. 6+6=12
Or
(b) What is channel of distribution?
Discuss the factors governing the choice of channels of distribution. 4+8=12
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