BUSINESS STUDIES
SYLLABUS FOR HIGHER SECONDARY FINAL YEAR COURSE
AHSEC CLASS 12 SYLLABUS 2022-23
One Paper - Time - Three Hours - Marks 100
Business Studies Expected Question Paper Pattern for 2023 Exam
No
of Questions |
Marks |
Total |
7 Questions |
1 |
7 |
6 Questions |
2 |
12 |
4 Questions |
3 |
12 |
5 Questions |
5 |
25 |
3 Questions |
8 |
24 |
Total
Marks |
80
Marks |
Unit wise Distribution of Marks and Periods:
Unit
No. |
Title |
Marks |
Periods |
Part-A |
PRINCIPLES
AND FUNCTIONS OF MANAGEMENT |
|
|
Unit-I Unit-II Unit-III Unit-IV Unit-V Unit-VI Unit-VII Unit-VIII |
Nature and Significance of Management Principles of Management Business Environment Planning Organizing Staffing Directing Controlling |
06 06 06 06 08 06 08 06 |
15 15 15 15 15 15 15 15 |
PART-B |
BUSTNESS
FINANCE AND MARKETING |
|
|
Unit-IX Unit-X Unit-Xl Unit-XII Unit-XIII |
Financial Management Financial Markets Marketing Consumer Protection Entrepreneurship Development (optional) |
06 08 08 06 06 |
20 20 20 10 10 |
|
|
100 |
200 |
(This unit XIII is elective. A student may opt for it against unit XII (Consumer Protection)
Unit wise Distribution of Course contents
PART-A: PINCIPLES AND FUNCTIONS OF MANAGEMENT
Unit-I: Nature and Significance of Management
v Management–
concept, objectives, importance.
v Nature
of management; Management as Science, Art, Profession
v
Levels of
Management— top, middle, supervisory (First level).
v Management
functions - planning, organising, staffing, directing and controlling.
v Coordination–
nature and importance.
Unit-II: Principles of Management
v Principles
of Management — meaning, nature and significance.
v Fayol’s
Principle of Management
v Taylor’s
Scientific Management– Principles and Techniques.
Unit- III: Business Environment
v Business
Environment– meaning and importance.
v Dimensions
of Business Environment— Economic, Social, Technological, Political and Legal.
v Economic
Environment in India: Impact of Government policy changes on business and
industry with special reference to adoption of the policies of Liberalization, Privatization and Globalization.
Unit-IV- : Planning
v Meaning,
features, importance, limitations.
v Planning
process.
v
types of
Plans- Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme
Unit-V: Organising
v Meaning
and importance.
v Steps
in the process of organising.
v
Structure of
organization- functional and divisional.
v
Formal and
information organisation.
v Delegation:
meaning, elements and importance.
v Decentralization
: meaning and importance,
v Difference
between delegation and decentralisation.
Unit-VI: Staffing
v Meaning,
need and importance of staffing.
v
Staffing as a
part of Human Resources Management.
v Steps
in staffing process.
v Recruitment
- meaning and sources.
v Selection–
meaning and process.
v Training
and Development- meaning, need, methods- on the job and off the job methods of
training.
Unit-VII: Directing
v Meaning,
importance and principles.
v Elements
of Direction :
—
Supervision- meaning and importance.
—
Motivation- meaning and importance. Maslow’s hierarchy of needs;
Financial and non-financial incentives.
—
Leadership- meaning, importance, qualities of a good
leader.
— Communication—
meaning and importance, formal and informal communication: barriers of effective
communication.
Unit-VIII: Controlling
v Meaning
and importance.
v
Relationship
between planning and controlling.
v Steps
in the process of control.
v
Techniques of
controlling.
PART-B: BUSINESS FINANCE AND MARKETING
Unit-IX: Business Finance
v
Business
finance– meaning, role, objectives of financial management.
v Financial
planning– meaning and importance.
v
Capital
Structure– Meaning and factors.
v Fixed
and Working Capital– Meaning and factors affecting their requirements.
Unit-X: Financial Markets
v Concept
of Financial Market : Money Market– nature, instruments;
v Capital
Market: nature and types– primary and secondary market.
v Distinction
between capital market and money market.
v
Stock Exchange– meaning, functions, NSEI, OCTEl, Trading Procedure,
v Securities and Exchange Board of India
(SEBI) – Objectives, Functions.
Unit-XI: Marketing
v Marketing–
meaning, functions, role.
v Distinction
between marketing and selling.
v Marketing
mix– concept and elements :
—
Product —nature, classification, branding, labeling
and packaging
— Physical distribution: meaning, role,
Channels of distribution-meaning, types, factors, determining choice of
channels.
— Promotion
— meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.
—
Price: factors influencing pricing.
Unit-XII: Consumer Protection
v Importance
of consumer protection.
v Consumer
rights.
v Consument
responsibilities.
v
Way and means of consumer protection — Consumer
awareness and legal
redressal with special reference to Consumer protection Act.
v Role of consumer
organizations and NGOs.
3. ACCOUNTANCY
4. BUSINESS STUDIES
5. BANKING
6. ECONOMICS
7. BUSINESS MATHEMATICS AND STATISTICS (BMST)
8. SALESMANSHIP AND ADVERTISING
9. INSURANCE
10. ECONOMIC GEOGRAPHY
11. ENREPRENEURSHIP DEVELOPMENT
12. COMPUTER SCIENCE AND ITS APPLICATIONS
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