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BUSINESS STUDIES SYLLABUS | AHSEC CLASS 12 SYLLABUS | 2020 - 21 | REVISED AND REDUCED

BUSINESS STUDIES

SYLLABUS FOR HIGHER SECONDARY FINAL YEAR COURSE

AHSEC SYLLABUS 2020-21 (REVISED AND REDUCED)

One Paper - Time - Three Hours - Marks 100

Unit wise Distribution of Marks and Periods:

Unit No.

Title

Marks

Periods

Part-A

PRINCIPLES AND FUNCTIONS OF MANAGEMENT

 

 

Unit-I

Unit-II

Unit-III

Unit-IV

Unit-V

Unit-VI

Unit-VII

Unit-VIII

Nature and Significance of Management

Principles of Management

Business Environment

Planning

Organizing

Staffing

Directing

Controlling

08

08

08

08

08

08

08

08

15

15

15

15

15

15

15

15

PART-B

BUSTNESS FINANCE AND MARKETING

 

 

Unit-IX

Unit-X

Unit-Xl

Unit-XII

Unit-XIII

Financial Management

Financial Markets

Marketing

Consumer Protection

Entrepreneurship Development

08

08

08

06

06

20

20

20

10

10

 

 

100

200

(This unit is elective. A student may opt for it against unit XII (Consumer Protection)

Unit wise Distribution of Course contents

PART-A: PINCIPLES AND FUNCTIONS OF MANAGEMENT

Unit-I: Nature and Significance of Management

v  Management– concept, objectives, importance.

v  Nature of management; Management as Science, Art, Profession

v  Levels of Management— top, middle, supervisory (First level).

v  Management functions - planning, organising, staffing, directing and controlling.

v  Coordination– nature and importance.

Unit-II: Principles of Management

v  Principles of Management — meaning, nature and significance.

v  Fayol’s Principle of Management

v  Taylor’s Scientific Management– Principles and Techniques.

Unit- III: Business Environment

v  Business Environment– meaning and importance.

v  Dimensions of Business Environment— Economic, Social, Technological, Political and Legal.

v  Economic Environment in India: Impact of Government policy changes on business and industry with special reference to adoption of the policies of Liberalization, Privatization and Globalization.

Unit-IV- : Planning

v  Meaning, features, importance, limitations.

v  Planning process.

v  types of Plans- Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme

Unit-V: Organising

v  Meaning and importance.

v  Steps in the process of organising.

v  Structure of organization- functional and divisional.

v  Formal and information organisation.

v  Delegation: meaning, elements and importance.

v  Decentralization : meaning and importance,

v  Difference between delegation and decentralisation.

Unit-VI: Staffing

v  Meaning, need and importance of staffing.

v  Staffing as a part of Human Resources Management.

v  Steps in staffing process.

v  Recruitment - meaning and sources.

v  Selection– meaning and process.

v  Training and Development- meaning, need, methods- on the job and off the job methods of training.

Unit-VII: Directing

v  Meaning, importance and principles.

v  Elements of Direction :

     Supervision- meaning and importance.

     Motivation- meaning and importance. Maslow’s hierarchy of needs; Financial and non-financial incentives.

     Leadership- meaning, importance, qualities of a good leader.

     Communication— meaning and importance, formal and informal communication: barriers of effective communication.

Unit-VIII: Controlling

v  Meaning and importance.

v  Relationship between planning and controlling.

v  Steps in the process of control.

v  Techniques of controlling.

PART-B: BUSINESS FINANCE AND MARKETING

Unit-IX: Business Finance

v  Business finance– meaning, role, objectives of financial management.

v  Financial planning– meaning and importance.

v  Capital Structure– Meaning and factors.

v  Fixed and Working Capital– Meaning and factors affecting their requirements.

Unit-X: Financial Markets

v  Concept of Financial Market : Money Market– nature, instruments;

v  Capital Market: nature and types– primary and secondary market.

v  Distinction between capital market and money market.

v  Stock Exchange– meaning, functions, NSEI, OCTEl, Trading Procedure,

v  Securities and Exchange Board of India (SEBI) – Objectives, Functions.

Unit-XI: Marketing

v  Marketing– meaning, functions, role.

v  Distinction between marketing and selling.

v  Marketing mix– concept and elements :

     Product —nature, classification, branding, labeling and packaging

     Physical distribution: meaning, role, Channels of distribution-meaning, types, factors, determining choice of channels.

     Promotion — meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.

     Price: factors influencing pricing.

Unit-XII: Consumer Protection

v  Importance of consumer protection.

v  Consumer rights.

v  Consument responsibilities.

v  Way and means of consumer protection — Consumer awareness and legal redressal with special reference to Consumer protection Act.

v  Role of consumer organizations and NGOs.

***

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