Dibrugarh University Question Papers: International Marketing (May' 2020)

2020

COMMERCE

(Specialty)

Course: 601

(International Marketing)

Time: 3 hours

The figures in the margin indicate full marks for the questions

(New Course)

Full Marks: 80

Pass Marks: 24

1. Answer the following as directed: 1×8=8

(a) Which is not a characteristic of international marketing?

(i) It is a sub-part of marketing

(ii) It is a multinational process

(iii) It is concerned with home nation

(iv) It is a part of overall business activity (Choose the correct answer)

(b) Pro forma invoice is an auxiliary document in international marketing. (Write True or False)

(c) A brand is generally a symbol of ____. (Fill in the blank)

(d) Write the full form of IIFT.

(e) Durable products are those products which can be used for longer period. (Write True or False)

(f) International promotion helps in

(i) expanding market

(ii) diversifying product line

(iii) earning more profit

(iv) All of the above (Choose the correct answer)

(g) Write the full form of GATT.

(h) Logistic is ______ of goods from one place to another. (Fill in the blank)

 

2. Write short notes on any four of the following: 4×4=16

(a) Scope of international marketing

(b) Problems in international marketing

(c) Product planning process

(d) Letter of credit

(e) Export price quotation

(f) Trade fairs and exhibitions

 

3. (a) What is international marketing? Distinguish between domestic marketing and international marketing. 3+11=14

Or

(b) What do you mean by international marketing environment? Explain the various factors which influence international marketing environment. 4+10=14

4. (a) What factors are to be considered in identifying and selecting foreign market? Discuss. 14

Or

(b) Explain the different modes of payment in international marketing. 14

5. (a) What do you mean by ‘product adaptation’ and ‘product standardization’? Explain the factors favouring international product standardization. 2+2+10=14

Or

(b) What is international pricing? What factors are to be considered by a marketer in international pricing? 4+10=14

6. (a) Discuss the role of various promotional methods in international marketing. 14

Or

(b) Explain the term ‘logistics’. Write an explanatory note on international logistics. 3+11=14

 

(Old Course)

Full Marks: 80

Pass Marks: 32

1. Answer the following as directed: 1×8=8

(a) International marketing and foreign trade are the same. (Write True or False)

(b) Making product up to established standards is known as

(i) product development

(ii) product specialization

(iii) product diversification

(iv) product simplification (Choose the correct answer)

(c) Write the full form of EPCs.

(d) Bill of lading is an _____ export document in international marketing. (Fill in the blank)

(e) A long distribution channel means a longer time between production and final consumption. (Write True or False)

(f) International product design strategies depend on

(i) market development

(ii) legal requirement

(iii) competition

(iv) All of the above (Choose the correct answer)

(g) Write the full form of IBRD.

(h) Personal selling in the present times is also known as _____ selling. (Fill in the blank)

2. Write short notes on any four of the following: 4×4=16

(a) International marketing environment

(b) Export-import trade policy

(c) Branding

(d) Personal selling

(e) Standardization of product

(f) Significance of packaging

3. (a) Discuss the nature and scope of international marketing. 6+5=11

Or

(b) Distinguish between domestic marketing and international marketing. 11

4. (a) Briefly explain the procedure of exporting goods. 11

Or

(b) Discuss in detail the methods of securing payment in the export trade. 11

5. (a) Define the international product planning. Explain the importance of international product planning. 3+8=11

Or

(b) Explain the ‘product life cycle’ in international marketing. 11

6. (a) Discuss the factors influencing international price of a product. 11

Or

(b) Distinguish between export price quotation and export pricing. 11

7. (a) Explain the different methods of promoting products in foreign markets. 12

Or

(b) What do you mean by channel of distribution? What factors influence in channel selection in international distribution? 3+9=12

***