International Marketing Important Questions | Dibrugarh University B.Com 6th Sem | Marketing Major

 International Marketing Important Questions
Dibrugarh University B.Com 6^th Sem (Marketing Major)
Unit 1: Introduction to international marketing

1. What do you mean by international marketing? How does international marketing differ from domestic marketing?             2015, 2018, 2020

2. Explain the nature and scope of International Marketing.       2014, 2019

3. What do you mean by international marketing environment? Explain the various factors which influence international marketing environment. 2016, 2018, 2020

4. Examine the role of international marketing environment in promoting economic development.      2015

5. What do you mean by international marketing? Bring out the main features/nature and characteristics of international marketing environment.               2016, 2017

6. What is marketing environment? What do you understand by External and Internal marketing environment in International Marketing? Explain the impacts of environment on international marketing decisions. 2014, 2019

Unit 2: Identifying and Selecting Foreign Market (Export procedure and documentation)

1. What do you mean by ‘export trade’ and ‘import trade’? Briefly outline the procedure of exporting goods.   2017

2. Discuss in detail the modes or methods of securing payment in the export trade.       2015, 2017, 2020

3. Discuss the procedure of exporting goods and documentation in international marketing. What are the significances of the export documentations?        2016, 2018

4. Examine critically the impact of EXIM policy on India’s economic development.          2015

5. Explain the export policy and practices in India.           2016

6. Enumerate the basic reasons for or motives behind international marketing. Also discuss in brief, the problems in export trade.                 2020

7. What factors are to be considered in identifying and selecting foreign market? Discuss. 2018, 2020

Unit 3: Product Planning for International Market

1. What do you mean by ‘product adaptation’ and ‘product standardization’? Explain the factors favouring international product standardization. Explain their significance in international marketing. 2016, 2017, 2020

2. Discuss the advantages of product standardization worldwide. Under what circumstances should the product be adopted to local conditions?                  2018

3. What do you mean by international pricing? Explain the factors influencing international pricing decision in the overseas markets.  Describe the various internal and external forces that influence the pricing strategy of an international firm.                2014, 2015, 2016, 2017, 2018, 2020

4. What is product planning? Explain the steps involved in international product planning. What are the various strategies of product planning for global markets?           2019

5. Explain the importance of product planning in international marketing.          2015

6. Explain the role of packaging in international marketing. What factors should be considered for package designing for exportable products?   2019

7. What do you mean by Branding? Explain its significance in International Marketing.                                 2014

8. Discuss the different stages of product life cycle in international marketing. Explain the new product planning and development process in international marketing.           2014, 2015, 2016

Unit 4: Promotion of Product and Services Abroad

1. What do you mean by product promotion? Explain various promotional methods in International Marketing with special reference to direct mailing, advertisement, personal selling, trade fairs and exhibitions. Also state their benefits. 2014, 2016,2017, 2018, 2019, 2020

2. What is channel of distribution? Write in detail about the distribution channels in International Marketing. What factors influence in channel selection in international distribution? 2014, 2016

3. Explain the term ‘logistics’. Write an explanatory note on ‘International logistics’.    2017, 2020

4. Discuss the various components of logistics management in international marketing. What role does e-logistics play in overseas marketing?                   2018, 2019

5. Explain the term ‘logistics’. Write an explanatory note on international logistics. 2020

6. Discuss the steps taken for promoting the sales in a big business concern.     2015

Important Short Notes for Final Examination

a) Scope of international marketing

b) Features and Problems in international marketing

c) Export Documentation.

d) Standardization

e) Marginal Cost Pricing

f) Logistic Management.

g) Modes of Payment in International Marketing.

h) Product planning process

i) Letter of credit

j) Export price quotation

k) Trade fairs and exhibitions

l) Identifying and selecting foreign market

m) Export price quotation

n) Importance of packaging

o) International distribution channels.

p) PLC in international marketing.

q) Logistics Issues in International marketing.

r) Institutional market.

s) Identifying foreign markets.

t) Export-import trade policy.

u) Essential features of a good brand

v) Direct mailing

w) Promotional aspects of packaging

x) Domestic marketing vs. International marketing

y) Determinants of foreign market selection

z) International pricing