Consumer Behaviour Syllabus, B.Com 5th Sem Hons, Dibrugarh University CBCS Pattern

Consumer Behaviour Syllabus
B.Com 5th Sem Hons
Dibrugarh University CBCS Pattern
B.Com. (Hons) CBCS Semester: V
Course No. DSE 501 G III Consumer Behaviour
Marks: 100 (Internal Assessment 20 + Term End 80)

Lecture: 60 Tutorial: 4

Objective: The course aims at perceiving the students the principle factors influencing Consumer Behaviour and Consumer Market.

Course Contents:

Unit-I: Introduction to Consumer Behaviour-Consumer Behaviour as a Marketing Discipline- Consumer Involvement and Decision Making Process.             Marks 20: 15L+1T

Unit-II: Information search process- Evaluation criteria & Decision Rules-Consumer Need & Motives.  Marks 20: 15L+1T

Unit-III: Socio-Cultural Factors of Consumer Behaviour: Buyers Black Box-Cultural Factors- Culture, Sub-Culture, Social Class-Social Factors-Reference Groups, Family, Rules and Status.              Marks 20: 15L+1T

Unit-IV: Personal and Psychological Factors of Consumer Behaviour: Personal Factors- Age and Life Cycle stage, Economic Circumstances, Life Style, Personality & Self Concept, Psychological Factors.        Marks 20: 15L+1T

Text and Reference Books:

1)    Hawkins: Consumer Behaviour: Building Marketing Strategy. Tata McGRaw. New Delhi.

2)    Loudon: Consumer Behaviour: Corporate Application. Tata Mc Graw . New Delhi.

3)    Peler: Consumer Behaviour and Marketing Strategy. Tata Mc. GRaw New Delhi.

4)    Kumar: Consumer Behaviour and Branding: Concepts, Reading and Cases, Pearson, New Delhi. 

Also Read:

B.COM 5TH SEM (HONS.) NEW SYLLABUS 
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