Principles of Marketing Syllabus, B.Com 5th Sem Hons, Dibrugarh University CBCS Pattern

Principles of Marketing Syllabus, 
B.Com 5th Sem Hons
Dibrugarh University CBCS Pattern
B.Com. (Hons) CBCS Semester: V
Course No.: C 511 PRINCIPLES OF MARKETING
Marks: 100 (Internal Assessment 20 + Term End 80)
Lecture: 60 Tutorial: 4

Objective: The objective in this course is to help students to understand the concept of marketing and its applications.

Course Contents

UNIT-I: Introduction: Nature and scope of marketing; Importance of marketing; Marketing concepts- traditional and modern; Marketing mix; marketing environment. Concept of Online Marketing.               Marks 20: 15L+1T

UNIT-II: Consumer behavior and market segmentation, meaning and significance of consumer behaviors ;Market segmentation- meaning and importance ; Bases for s market segmentation.       Marks 20: 15L+1T

UNIT-III: Product: Concept of product; Product planning and development; Packaging - role and functions; Brand name and trade mark; after sales service. Price: Significance & Types.                          Marks 20: 15L+1T

UNIT-IV: Promotion: Meaning, needs and importance of promotion; Methods of promotion. Distributions Channels and Physical Distribution channels; Factors affecting choice of a distribution channel.               Marks 20: 15L+1T

Text and Reference Books:

1)    Philip Kotler: Marketing Management, Prentice Hall, New Delhi.

2)    Sontakki C.N: Marketing Management, Kalyani Publishers, New Delhi.

3)    Evans: Marketing Management, Cengage Learning India Pvt. Ltd., Delhi

4)    Sharlekar: Marketing Management, Himalaya publishing, New Delhi.

5)    Dabur: Marketing Management, S. Chand, New Delhi.

Also Read:

B.COM 5TH SEM (HONS.) NEW SYLLABUS 
UNDER CHOICED BASED CREDIT SYSTEM