Marketing Management Question Paper Nov-Dec 2009
Dibrugarh University M.Com Final Year (Distance) - Last Exam
Paper:
202
Full
Marks: 80
Time:
3 Hours
1. (a) analysis the significance
of Marketing Management. Discuss the various components of marketing mix. 6+10=16
OR
(b) ‘’marketing planning and
control can be considered as the never-centre of marketing management’’. Discuss. 16
2. (a) explain the motives of
consumers. Why consumer react differently with different products? Explain with
examples. 8+8
OR
(b) Critically evaluate the different marketing research
methods. 16
3. (a) Elaborate the process of
new product development with an example. 16
Or
(b) Explain the importance of
pricing in Marketing. Analyze the price setting mechanism. 16
4. (a) What are the features of
Marketing channel? Do you think that these functions are absolute for marketing success? Justify
your answer.
16
Or
(b) Analyze the futures of
advertising in Indian Marketing context.
16
5. (a) Define Marketing
Environment. Discuss the various components of Market Environment. 16
Or
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