Dibrugarh University (M.Com - Distance) - Marketing Management (Nov - Dec' 2012)

2012 (November – December)

Paper: 202

Full Marks: 80

Time: 3 Hours

1. (a) Analyse the significance of marketing management. Discuss the various components of marketing mix.     16


(b) Discuss the features of ‘’marketing system’’.                               16

2. (a) Discuss the role of Government, marketer and consumer in the context of ‘’Consumerism’’.                         16


(b) Critically evaluate the different marketing research approaches.                         16

3. (a) Highlight the significance of product life cycle with examples.                          16


(b) Explain different pricing policy. Analyse the price setting mechanism.                                      16

4. (a) Highlight the various issues involved in marketing channels.                             16


(b) Analyse the future of advertisning in Indian marketing context.          16

5. (a) Define marketing environment. Discuss the various components of Marketing Environment.          16


(b) write short notes on:                                             5+5+6=16
(i)      Service marketing vs social marketing
(ii)    Rural Marketing

(iii)   International Marketing

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