Marketing Management Question Paper Nov-Dec 2012
Dibrugarh University M.Com Final Year (Distance)
Paper:
202
Full
Marks: 80
Time:
3 Hours
1. (a) Analyse the significance of marketing management.
Discuss the various components of marketing mix. 16
OR
(b) Discuss the features of ‘’marketing system’’. 16
2. (a) Discuss the role of Government, marketer and consumer
in the context of ‘’Consumerism’’. 16
OR
(b) Critically evaluate the different marketing research
approaches. 16
3. (a) Highlight the significance of product life cycle with
examples. 16
OR
(b) Explain different pricing policy. Analyse the price
setting mechanism. 16
4. (a) Highlight the various issues involved in marketing
channels. 16
OR
(b) Analyse the future of advertisning in Indian marketing
context. 16
5. (a) Define marketing environment. Discuss the various
components of Marketing Environment. 16
OR
(i)
Service marketing vs social marketing
(ii)
Rural Marketing
(iii)
International Marketing
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