Dibrugarh University (M.Com - Distance) - Marketing Management (Nov - Dec' 2010)

2010 (November – December)

Paper: 202

Full Marks: 80

Time: 3 Hours

1. (a) Discuss with suitable example about the necessities of ‘’Marketing Mix’’ for a Marketing manager. Explain the various components of marketing mix.                                              6+10


(b) Define Marketing Functions. What are the marketing functions involved in the process of marketing?                8+8

2. (a) What do you mean by buying motives? Explain the importance of studying consumer behavior in marketing.                6+10


(b) Define ‘’Marketing Information’’. What the various stages of marketing information system that a marketing manager is require to considered? Also discuss with suitable example.                                 4+12


3. (a) What is meant by product life cycle? Explain the concept with example.                      10+6


(b) Explain the factors influencing price determination. Discuss the various methods of pricing.                           8+8

4. (a) What is ‘’Logistics of Distribution’’? Discuss about the sub-functional areas of ’Logistics of Distribution.       4+12


(b) Discuss about the determinants of Promotional-Mix. Discuss with suitable examples about the determinats of channel selection.         8+8

5. (a) Write a short notes on ‘’Marketing Environment Analysis’’                                                    16


(b) Write short notes on:                                                            8+8=16
(i) International marketing
(ii) Social marketing Vs Service Marketing. 

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