Marketing Management Question Paper Nov-Dec 2010
Dibrugarh University M.Com Final Year (Distance) - Last Exam
Paper:
202
Full
Marks: 80
Time:
3 Hours
1. (a) Discuss with suitable
example about the necessities of ‘’Marketing Mix’’ for a Marketing manager.
Explain the various components of marketing mix. 6+10
OR
(b) Define Marketing Functions.
What are the marketing functions involved in the process of marketing? 8+8
2. (a) What do you mean by buying
motives? Explain the importance of studying consumer behavior in marketing. 6+10
OR
(b) Define ‘’Marketing
Information’’. What the various stages of marketing information system that a
marketing manager is require to considered? Also discuss with suitable
example. 4+12
OR
3. (a) What is meant by product
life cycle? Explain the concept with example. 10+6
OR
(b) Explain the factors
influencing price determination. Discuss the various methods of pricing. 8+8
4. (a) What is ‘’Logistics of
Distribution’’? Discuss about the sub-functional areas of ’Logistics of
Distribution. 4+12
OR
(b) Discuss about the
determinants of Promotional-Mix. Discuss with suitable examples about the
determinats of channel selection.
8+8
5. (a) Write a short notes on
‘’Marketing Environment Analysis’’ 16
OR
(i)
International marketing
(ii) Social
marketing Vs Service Marketing.
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