Marketing Management Question Paper Nov-Dec 2010, Dibrugarh University M.Com Final Year (Distance) - Last Exam

1. (a) Discuss with suitable example about the necessities of ‘’Marketing Mix’’ for a Marketing manager. Explain the various components of marketing mix.            6+10

OR

(b) Define Marketing Functions. What are the marketing functions involved in the process of marketing?                8+8

2. (a) What do you mean by buying motives? Explain the importance of studying consumer behavior in marketing.                6+10

OR

(b) Define ‘’Marketing Information’’. What the various stages of marketing information system that a marketing manager is require to considered? Also discuss with suitable example.                       4+12

OR

3. (a) What is meant by product life cycle? Explain the concept with example.                      10+6

OR

(b) Explain the factors influencing price determination. Discuss the various methods of pricing.   8+8

4. (a) What is ‘’Logistics of Distribution’’? Discuss about the sub-functional areas of ’Logistics of Distribution.       4+12

OR

(b) Discuss about the determinants of Promotional-Mix. Discuss with suitable examples about the determinats of channel selection.         8+8

5. (a) Write a short notes on ‘’Marketing Environment Analysis’’       16

OR

(b) Write short notes on:                                                            8+8=16

(i) International marketing

(ii) Social marketing Vs Service Marketing.