Dibrugarh University (M.Com - Distance) - Marketing Management (Nov - Dec' 2011)

2011 (November – December)

Paper: 202

Full Marks: 80

Time: 3 Hours

1. (a) Discuss the task and philosophies of marketing management.                                         16


(b) Discuss the features of ‘Marketing System’.                                  16

2. (a) Discuss the role of government, marketer and consumer in the context of ‘consumerism’.                               6+5+5=16


(b) Identify the necessity of marketing research from the viewpoint of government, marketer and consumer.                 5+7+4=16

3. (a) Discuss the functions ‘Packaging’ in the marketing.                                               16


(b) Discuss about the pricing decision during the introductory, growth, maturity and declining stages of a product.                              4*4=16

4. (a) Highlight the various issues involved in Physical Distribution Decisions.                       16


(b) Compare the contrast between communication programme and communication process.                 16

5. (a) Highlight the importance and features of strategic decision making in the context of marketing function.                            16


(b) Write short notes on:
(i) Social Marketing
(ii) Relationship Marketing and
(iii) e-Marketing.

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