Marketing Management Question Paper Nov-Dec 2011
Dibrugarh University M.Com Final Year (Distance) - Last Exam
Paper:
202
Full
Marks: 80
Time:
3 Hours
OR
(b) Discuss the features of
‘Marketing System’. 16
2. (a) Discuss the role of
government, marketer and consumer in the context of ‘consumerism’. 6+5+5=16
OR
(b) Identify the necessity of
marketing research from the viewpoint of government, marketer and consumer. 5+7+4=16
3. (a) Discuss the functions
‘Packaging’ in the marketing. 16
Or
(b) Discuss about the pricing
decision during the introductory, growth, maturity and declining stages of a product. 4*4=16
4. (a) Highlight the various
issues involved in Physical Distribution Decisions. 16
Or
(b) Compare the contrast between
communication programme and communication process. 16
5. (a) Highlight the importance
and features of strategic decision making in the context of marketing
function. 16
OR
(b) Write short notes on:
(i) Social
Marketing
(ii)
Relationship Marketing and
(iii)
e-Marketing.
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