Dibrugarh University B. Com 5th Sem Question Papers Non CBCS Pattern
2016 (May)
COMMERCE (Speciality)
Course: 404 (Consumer Behaviour)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
1. (a) State whether the
following statements are True or False: 1x4=4
i.
Television is a source of external information
search.
ii.
Time-related costs and loss of opportunities are
monetary costs.
iii.
Need for self-esteem are innate needs.
iv.
Motives concerned with satisfying biological
needs of the individuals are psychogenic motives.
(b) Choose the correct option: 1x4=4
i.
Consumer behaviour is micro/macro in nature.
ii.
Opinion leaders are known as
initiators/influential.
iii.
Evolving/Emergency problems arise suddenly and
the solution has to be found immediately.
iv.
Nominal decision making is also known as
habitual/extended decision making.
2. Write short
notes on (any four): 4x4=16
a)
Economic determinants of consumer behaviour.
b)
Consumer information search.
c)
Cultural factors.
d)
Life cycle stages.
e)
Self-concept.
3. (a) What do
you mean by consumer decision making? Explain different types of consumer
decisions. 4+10=14
Or
(b) Define
consumer behaviour. Discuss the importance of studying consumer behaviour. 4+10=14
4. (a) Explain
the consumer research process. 14
Or
(b) “Marketers do
not create needs, needs pre-exist marketers.” Discuss. 14
5. (a) What do
you understand by the term ‘reference group’? Explain the factors that affect
the reference groups. 4+10=14
Or
(b) What do you
mean by opinion leaders? Discuss the characteristics of opinion leaders. 4+10=14
6. (a) Explain
the concept of ‘VALS – Value and Life Style’. 14
Or
(b) What do you
mean by perception? Explain the different factors affecting perception. 4+10=14
Also Read:
Consumer Behaviour Question Paper Dibrugarh University B.Com 5th Sem CBCS Pattern
- Consumer Behaviour Question Paper 2014
- Consumer Behaviour Question Paper 2015
- Consumer Behaviour Question Paper 2016
- Consumer Behaviour Question Paper 2017
- Consumer Behaviour Question Paper 2018
- Consumer Behaviour Question Paper 2019
- Consumer Behaviour Question Paper 2021
***
(OLD COURSE)
Full Marks: 80
Pass Marks: 32
1. State whether the following
statements are True or False: 1x8=8
a)
Consumer behaviour is macro in nature.
b)
Information search process is a three stage
process.
c)
Culture is socially acquired.
d)
Sigmund Freud is one of the influential theorists
in the areas of self-concept.
e)
SRI International developed ‘VALA’, i.e. value
and life styles in 1987.
f)
AIO stands for awareness, interest and opinions.
g)
Intra-psychic theory is one of the theories of
personality.
h)
Life Style is a group behaviour.
2. Write short notes on (any
four) of the following: 4x4=16
a)
Consumer complaint behaviour.
b)
Consumer research.
c)
Opinion leadership.
d)
Information search process.
e)
Organizational buyer.
3. (a) What do you mean by
consumer behaviour? Explain the determinants of consumer behaviour. 4+7=11
Or
(b) Discuss in
detail the different stages of consumer decision making.
4. (a)
“Alternative evaluation and external information search often occur
simultaneously.” Do you agree with the statement? How? 11
Or
(b) Define
consumer motivation. Explain its objectives. 4+7=11
5. (a) Define
sub-culture and explain its division on different basis. 4+7=11
Or
(b) Discuss the
used of social class as a market segmentation process. 11
6. (a) Explain
the concept of personality. What are the determinants of personality? 4+7=11
Or
(b) Discuss the
factors affecting perception. 11
7. (a) Define
consumer audit. Narrate the objectives of consumer audit. 4+8=12
Or
(b) Explain the
factors affecting organization buying behaviour. 12