Dibrugarh University B. Com 5th Sem Question Papers Non CBCS Pattern
2017 (May)
COMMERCE (Speciality)
Course: 404 (Consumer Behaviour)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
1.
(a) State whether the following statements are True or False: 1x8=8
1)
Consumer behaviour is macro in nature.
2)
Limited decision making is also known as
habitual decision making.
3)
In survey method of Consumer Research, the data
regarding the consumer behaviour is collected through observations.
4)
External search is the first stage to occur
after the consumer experiences problems recognition.
5)
Culture is socially acquired.
6)
Rituals are the system which is going on.
7)
Brain is a biological factor that influences
personality of an individual.
8)
Self-concept involves two aspects ‘I’ and ‘Me’.
2.
Write short notes on (any four): 4x4=16
a)
Types of consumer decisions.
b)
Consumer Motivation.
c)
Social class.
d)
Psychological factors.
e)
Personal income.
f)
Consumer Audit.
3.
(a) What do you mean by consumer behaviour? Explain the determinants of
consumer behaviour. 4+10=14
Or
(b) Discuss how consumer decision making changes as purchase
involvement increases. 14
4.
(a) Explain the scope of consumer research. 14
Or
(b) What do you understand by information search? Explain
the information search process in consumer behaviour. 4+10=14
5.
(a) Define culture. Explain the characteristics of culture. 4+10=14
Or
(b) Define group. Discuss the different types of groups and
their importance. 4+5+5=14
6.
(a) Explain the concept of personality. Discuss about the determinants of
personality. 4+10=14
Or
(b) Narrate the concept of ‘VALS – Value and Life Style’. 14
Also Read:
Consumer Behaviour Question Paper Dibrugarh University B.Com 5th Sem CBCS Pattern
- Consumer Behaviour Question Paper 2014
- Consumer Behaviour Question Paper 2015
- Consumer Behaviour Question Paper 2016
- Consumer Behaviour Question Paper 2017
- Consumer Behaviour Question Paper 2018
- Consumer Behaviour Question Paper 2019
- Consumer Behaviour Question Paper 2021
***
(OLD COURSE)
Full Marks: 80
Pass Marks: 32
1.
State whether the following statements are True or False: 1x8=8
a)
The study of sociology has contributed towards
consumer behaviour.
b)
ATM cash service problem is a kind of emergency
problems.
c)
Data collected for the first time is known as
secondary data.
d)
Newspaper is a source of internal information
search.
e)
Social classes are heterogeneous.
f)
Departments of an organization are an example of
informal groups.
g)
Personality is consistent in nature.
h)
AIO stands for Activities, Interests and
Options.
2.
Write short notes on any four of the following: 4x4=16
a)
Consumer vs. Customer.
b)
Information search.
c)
Sub-culture.
d)
Lifestyle.
e)
Organizational buying behaviour.
3.
(a) Define consumer behaviour. Explain the importance of studying consumer
behaviour. 4+7=11
Or
(b) What do you understand by consumer decision making?
Explain the different types of consumer decision. 4+7=11
4.
(a) Write a comprehensive note on ‘consumer need and motivation’. 11
Or
(b) Explain the consumer research process. 11
5.
(a) Define social class. Explain its nature. 11
Or
(b) What do you mean by the term ‘reference groups’? Explain
the different types of reference groups. 4+7=11
6.
(a) Define perception. Discuss the characteristics of perceiver. 4+7=11
Or
(b) Explain the factors affecting attitudes. 11
7.
(a) Narrate the different elements of consumer behaviour audit. 12
Or
(b) Distinguish between organizational buyers and final
consumers. 12
-000-
Post a Comment
Kindly give your valuable feedback to improve this website.