Dibrugarh University B. Com 5th Sem Question Papers Non CBCS Pattern
2018 (May)
COMMERCE (Speciality)
Course: 404 (Consumer Behaviour)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
1.
State whether the following statements are True or False: 1x8=8
a)
Family income is a sociological determinant of
consumer behaviour.
b)
The Howard Seth model specifies that cause
relationships between variables and provide specification for better
measurement of variable relationships.
c)
Frustration is a kind of non-monetary costs.
d)
Presentation is the first stage in the information
search process.
e)
Social class creates status.
f)
Primary group in consumer behaviour is
characterized by face to face association and cooperation.
g)
‘SRI International’ developed ‘VALS’ in 1979.
h)
Perceived success and failure affect
self-concept.
2. Write
short notes on any four of the following: 4x4=16
a)
Psychological determinants of consumer
behaviour.
b)
Motivation vs. Satisfaction.
c)
Opinion leaders.
d)
Types of reference group.
e)
Self-concept.
3.
(a) What do you mean by consumer behaviour? Explain the importance of
understanding consumer behaviour. 4+10=14
Or
(b) Discuss the major factors that influence consumer
behaviour. 14
4.
(a) Discuss the objectives and importance of consumer motivation. 7+7=14
Or
(b) “Marketers do not create needs, needs pre-exist
marketers”. Discuss. 14
5.
(a) Explain how culture and sub-culture influence the behaviour of consumers. 14
Or
(b) What do you mean by social-cultural factors of consumer
behaviour? Discuss the different socio-cultural factors of consumer behaviour. 4+10=14
6.
(a) “Lifestyle is the result of such forces as culture, values, resources,
symbols, license and sanction.”. Explain the statement. 14
Or
(b) Explain with example how attitude affects consumer
behaviour. 14
Also Read:
Consumer Behaviour Question Paper Dibrugarh University B.Com 5th Sem CBCS Pattern
- Consumer Behaviour Question Paper 2014
- Consumer Behaviour Question Paper 2015
- Consumer Behaviour Question Paper 2016
- Consumer Behaviour Question Paper 2017
- Consumer Behaviour Question Paper 2018
- Consumer Behaviour Question Paper 2019
- Consumer Behaviour Question Paper 2021
***
(OLD COURSE)
Full Marks: 80
Pass Marks: 32
1. State
whether the following statements are True or False: 1x8=8
a)
Consumption behaviour is micro in nature.
b)
Consumer behaviour is normally repetitive in
nature.
c)
Normal decision making is also known as habitual
decision making.
d)
Conclusive research is also known ‘problem
solving research’.
e)
Language is one of the elements of reference
groups.
f)
Social classes are homogeneous in character.
g)
Intrapsychic theory is one of the theories of
perception.
h)
Cognitive dissonance is one of the barriers of
self-concept.
2.
Write short notes on any four of the following: 4x4=16
a)
Types of consumer decisions.
b)
Consumer needs.
c)
Reference groups.
d)
Life cycle stages.
e)
Types of Organizational Buying Decision.
3.
(a) What do you mean by consumer decision making? Explain the consumer decision
making process. 4+7=11
Or
(b) What is consumer behaviour? Why is it critically
important for marketers to understand consumers? 4+7=11
4.
(a) Explain the scope of Consumer Research. 11
Or
(b) “Alternative evaluation and external information search
often occur simultaneously.” Do you agree with the statement? Explain. 11
5.
(a) Define culture. Explain its characteristics. 3+8=11
Or
(b) What do you understand by Opinion Leaders? Discuss its
characteristics. 3+8=11
6.
(a) Explain the determinants of personality. 11
Or
(b) Discuss the concept of value and lifestyle (VALS). 11
7.
(a) Write a comprehensive note on consumer audit. 12
Or
(b) Define organization buying behaviour. Explain the
factors affecting organization buying behaviour. 3+9=12
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