Thursday, November 07, 2019

Dibrugarh University Question Paper: Consumer Behaviour (May' 2019)


2019 (May)
COMMERCE
(Speciality)
Course: 404
(Consumer Behaviour)
Time: 3 hours
The figures in the margin indicate full marks for the questions
 (NEW COURSE)
Full Marks: 80
Pass Marks: 24
1. (a) State whether the following statements are True or False:                            1x4=4

1)         Divestment is the first stage in the consumer decision process model.
2)         Innate needs are considered as primary needs.
3)         Primary groups are more formal.
4)         Self-concept requires consistency, stability and tends to resist change.
(b) Fill in the blanks:                                                                                           1x4=4
1)         _______ leads to brand loyalty.
2)         Motivation is a/an _______ process.
3)         Social class creates _______.
4)         _______ is also known as self-image.
2. Write short notes on any four of the following:                                          4x4=16
a)         Types of consumer complaints.
b)         Stimulus response model of consumer behaviour.
c)          Decision rules.
d)         Nature of sub-culture.
e)         Qualities of self-concept.
3. (a) Explain the stages of consumer decision process.                                     14
Or
(b) State the assumptions of consumer decision. Explain the significance of studying consumer behaviour.        4+10=14
4. (a) What do you understand by motivation research? Discuss its significance and limitations.                  4+4+6=14
Or
(b) What do you understand by information processing? Discuss the stages of information search processing in consumer behaviour.                               4+10=14
5. (a) What do you mean by the term ‘reference group’? Explain the factors that affect the reference groups.       4+10=14
Or
(b) What do you understand by social class? Discuss the uses of social class as a market segmentation process.    4+10=14
6. (a) Explain how the economic circumstances and lifestyle of consumers influence the behaviour of consumer.    7+7=14
Or
(b) Explain the psychological factors which influence consumer behaviour.                       14
(OLD COURSE)
Full Marks: 80
Pass Marks: 32
1. State whether the following statements are True or False:                              1x8=8
a)         Consumer behaviour is normally dynamic in nature.
b)         Howard Seth model explain the consumer buying behaviour from marketers’ perspective.
c)          Television is a source of external information search.
d)         Innate needs are considered as primary needs.
e)         Primary groups are more formal.
f)          Permutation groups can be said as linear groups.
g)         AIO stands for activities, interest and opinion.
h)         Brain is a biological factor that influence personality.
2. Write short notes on any four of the following:                                               4x4=16
a)         Consumer complaint behaviour.
b)         Decision rules.
c)          Sub-culture.
d)         Self-concept.
e)         Promotion strategy.
3. (a) State the assumptions of consumer decision. Explain the determinants of consumer behaviour.    4+7=11
Or
(b) Discuss different stages of consumer decision in detail.                                      11
4. (a) Explain different types of motivation.                                                                         11
Or
(b) Discuss in detail about the information search process by consumer.                   11
5. (a) Explain different socio-cultural factors of consumer behaviour.                                      11
Or
(b) State the meaning of ‘reference group’. Explain different types of reference group.          3+8=11
6. (a) Define perception. Discuss the characteristics of perceiver.                              4+7=11
Or
(b) Explain various factors affecting attitudes.                                                                                11
7. (a) Discuss about different elements of consumer behaviour audit.                                    11
Or
(b) What do you understand by organizational buying behaviour? Explain different environmental factors influencing organization buying behaviour.                                                  4+8=12

1 comment:

  1. please give me 3rd demester generel chemestry paper2017 dibrugrah university

    ReplyDelete

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