2016
(COMMERCE)
(General)
Course:
504
(New
course)
(Principles
of Marketing)
Full
marks: 80
Pass
marks: 24
Time:
3 hours
1. (a)
Write True or False: 1x4=4
a) Marketing
and selling denote same meaning.
b) All
publicity is advertising.
c) Consumer’s
behaviour has no difference with buyer’s behaviour.
d) Product
differentiation and market segmentation are same.
a) ________________Is
one of the components of physical distribution mix.
b) The modern
concert of salesman-ship is based on the idea of _____________.
c) Customers’
buying process has __________________steps.
d) Market survey
and market research are ________________.
2. Write
short notes on (any four): 4x4=16
a) Marketing
environment
b) Market
segmentation
c) Product
mix
d) Advertising
e) Buying
motives
f) Retailers
3. (a)
Discuss the nature and scope of marketing. 7+7=14
OR
(b) What
are the elements of marketing mix? Discuss the important variables of product
mix of an organisation. 6+8=14
4. (a)
What do you mean by consumer behaviour? Discuss the economic determinants which
influence the consumer behaviour. 4+10=14
OR
(b) Discuss
the bases for market segmentation. 14
5. (a)
What do you understand by product planning? Discuss the basic components of
product planning.4+10=14
OR
(b) What
do you mean by product packaging? Discuss the essentials of good packaging. 4+10=14
6. (a)
Discuss the functions and services of wholesaler in modern marketing. 7+7=14
OR
(b)
Discuss the role of physical distribution system. How can one improve
efficiency of physical distribution system? 7+7=14
B.Com 5th Principles of Marketing Question Papers (NON-CBCS Pattern)
**********************************
OLD
COURSE
FULL
MARKS: 80
PASS
MARKS: 32
1. (a)
Write True or False: 1x5=5
a) Creating
customers means exploring and identifying the needs and requirements of
customers.
b) The scope
of ‘marketing and ‘selling’ are same.
c) ‘Buying
motives’ are compared with ‘Black box’ of a plane.
d) Test
marketing is the part of new product development process.
e) Competition
is a factor which influences the product pricing decisions.
(b) Fill
in the blanks: 1x3=3
a) Packaging
facilities product ____________.
b) ‘Label’ helps
in avoiding the _____________ confusion.
c) Marketing
begins and ends with the _______________.
2. Write
short notes on (any four): 4x4=16
a) Product
positioning
b) 4P’s of
marketing mix
c) Warehouse
d) Inventory
control
e) Globalisation
f) Trademark
3. (a)
Explain the nature and importance of marketing as a business function 3+8=11
OR
(b)
Distinguish between the traditional and modern concept of marketing. 3+8=11
4. (a)
What do you mean by consumer behaviour? Explain its significance in marketing.
4+7=11
OR
(b)
Discuss the bases for market segmentation. 11
5. (a)
What do you understand by product planning? Discuss in brief the process of
introducing a new product. 5+6=11
OR
(b) Define
packaging. Discuss the essential features of good packaging. 5+6=11
6. (a)
Discuss the factors that influence the ‘pricing decision’ of an organisation. 11
Or
(b) Write
in short: 5
½+5 ½ =11
1. Component
of promotion mix
2. Components
of communication
7. (a)
What is channel of distribution? Discuss the factors governing the choice of
channels of distribution. 4+8=12
OR
(b) “The
middleman can be eliminated but not his functions.” Discuss. 12
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