Dibrugarh University Question Papers (5th Semester): Principles of Marketing' 2016

Course: 504
(New course)
(Principles of Marketing)
Full marks: 80
Pass marks: 24
Time: 3 hours
1. (a) Write True or False:                                                                                       1x4=4
a)      Marketing and selling denote same meaning.
b)      All publicity is advertising.
c)       Consumer’s behaviour has no difference with buyer’s behaviour.
d)      Product differentiation and market segmentation are same.
(b) Fill in the blanks:                                                                                              1x4=4
a)      ________________Is one of the components of physical distribution mix.
b)      The modern concert of salesman-ship is based on the idea of _____________.
c)       Customers’ buying process has __________________steps.
d)      Market survey and market research are ________________.
2. Write short notes on (any four):                                                                          4x4=16
a)      Marketing environment
b)      Market segmentation
c)       Product mix
d)      Advertising
e)      Buying motives
f)       Retailers
3. (a) Discuss the nature and scope of marketing.                                                  7+7=14
(b) What are the elements of marketing mix? Discuss the important variables of product mix of an organisation. 6+8=14
4. (a) What do you mean by consumer behaviour? Discuss the economic determinants which influence the consumer behaviour.                                   4+10=14
(b) Discuss the bases for market segmentation.                                                                14
5. (a) What do you understand by product planning? Discuss the basic components of product planning.4+10=14
(b) What do you mean by product packaging? Discuss the essentials of good packaging. 4+10=14
6. (a) Discuss the functions and services of wholesaler in modern marketing.      7+7=14
(b) Discuss the role of physical distribution system. How can one improve efficiency of physical distribution system? 7+7=14
1. (a) Write True or False:                                                                 1x5=5
a)      Creating customers means exploring and identifying the needs and requirements of customers.
b)      The scope of ‘marketing and ‘selling’ are same.
c)       ‘Buying motives’ are compared with ‘Black box’ of a plane.
d)      Test marketing is the part of new product development process.
e)      Competition is a factor which influences the product pricing decisions.
(b) Fill in the blanks:                                                                         1x3=3
a)      Packaging facilities product ____________.
b)      ‘Label’ helps in avoiding the _____________ confusion.
c)       Marketing begins and ends with the _______________.
2. Write short notes on (any four):                                                    4x4=16
a)      Product positioning
b)      4P’s of marketing mix
c)       Warehouse
d)      Inventory control
e)      Globalisation
f)       Trademark
3. (a) Explain the nature and importance of marketing as a business function      3+8=11
(b) Distinguish between the traditional and modern concept of marketing.          3+8=11
4. (a) What do you mean by consumer behaviour? Explain its significance in marketing. 4+7=11
(b) Discuss the bases for market segmentation.                                        11
5. (a) What do you understand by product planning? Discuss in brief the process of introducing a new product. 5+6=11
(b) Define packaging. Discuss the essential features of good packaging.                 5+6=11
6. (a) Discuss the factors that influence the ‘pricing decision’ of an organisation.                11
(b) Write in short:                                                                  5 ½+5 ½ =11
1.       Component of promotion mix
2.       Components of communication
7. (a) What is channel of distribution? Discuss the factors governing the choice of channels of distribution. 4+8=12
(b) “The middleman can be eliminated but not his functions.” Discuss                     12

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