2016
(COMMERCE)
(General)
Course:
504
(New
course)
(Principles
of Marketing)
Full
marks: 80
Pass
marks: 24
Time:
3 hours
1. (a)
Write True or False: 1x4=4
a) Marketing
and selling denote same meaning.
b) All
publicity is advertising.
c) Consumer’s
behaviour has no difference with buyer’s behaviour.
d) Product
differentiation and market segmentation are same.
(b) Fill
in the blanks: 1x4=4
a) ________________Is
one of the components of physical distribution mix.
b) The modern
concert of salesman-ship is based on the idea of _____________.
c) Customers’
buying process has __________________steps.
d) Market survey
and market research are ________________.
2. Write
short notes on (any four): 4x4=16
a) Marketing
environment
b) Market
segmentation
c) Product
mix
d) Advertising
e) Buying
motives
f) Retailers
3. (a)
Discuss the nature and scope of marketing. 7+7=14
OR
(b) What
are the elements of marketing mix? Discuss the important variables of product
mix of an organisation. 6+8=14
4. (a)
What do you mean by consumer behaviour? Discuss the economic determinants which
influence the consumer behaviour. 4+10=14
OR
(b) Discuss
the bases for market segmentation. 14
5. (a)
What do you understand by product planning? Discuss the basic components of
product planning.4+10=14
OR
(b) What
do you mean by product packaging? Discuss the essentials of good packaging. 4+10=14
6. (a)
Discuss the functions and services of wholesaler in modern marketing. 7+7=14
OR
(b)
Discuss the role of physical distribution system. How can one improve
efficiency of physical distribution system? 7+7=14
OLD
COURSE
FULL
MARKS: 80
PASS
MARKS: 32
1. (a)
Write True or False: 1x5=5
a) Creating
customers means exploring and identifying the needs and requirements of
customers.
b) The scope
of ‘marketing and ‘selling’ are same.
c) ‘Buying
motives’ are compared with ‘Black box’ of a plane.
d) Test
marketing is the part of new product development process.
e) Competition
is a factor which influences the product pricing decisions.
(b) Fill
in the blanks: 1x3=3
a) Packaging
facilities product ____________.
b) ‘Label’ helps
in avoiding the _____________ confusion.
c) Marketing
begins and ends with the _______________.
2. Write
short notes on (any four): 4x4=16
a) Product
positioning
b) 4P’s of
marketing mix
c) Warehouse
d) Inventory
control
e) Globalisation
f) Trademark
3. (a)
Explain the nature and importance of marketing as a business function 3+8=11
OR
(b)
Distinguish between the traditional and modern concept of marketing. 3+8=11
4. (a)
What do you mean by consumer behaviour? Explain its significance in marketing.
4+7=11
OR
(b)
Discuss the bases for market segmentation. 11
5. (a)
What do you understand by product planning? Discuss in brief the process of
introducing a new product. 5+6=11
OR
(b) Define
packaging. Discuss the essential features of good packaging. 5+6=11
6. (a)
Discuss the factors that influence the ‘pricing decision’ of an organisation. 11
Or
(b) Write
in short: 5
½+5 ½ =11
1. Component
of promotion mix
2. Components
of communication
7. (a)
What is channel of distribution? Discuss the factors governing the choice of
channels of distribution. 4+8=12
OR
(b) “The
middleman can be eliminated but not his functions.” Discuss 12
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