Dibrugarh University B.Com Fifth Sem: Principles of Marketing Question Papers (Nov' 2018)

Course: 504
(Principles of Marketing)
The figures in the margin indicate full marks for the questions
Full Marks: 80
Pass Marks: 24
Time: 3 hours
1. (a) Write True or False:                                                           1x4=4

1)         Leader’s opinion does not influence consumer’s behaviour.
2)         Selling is a part of marketing.
3)         The scope of marketing and selling are same.
4)         Test marketing is the part of new product development process.
(b) Fill in the blanks:                                                           1x4=4
1)         Marketing begins and ends with the _____.
2)         Packaging facilitates product _____.
3)         Market survey and market research are _____.
4)         Label helps in avoiding the _____ confusion.
2. Write short notes on (any four):                                      4x4=16
a)         Production positioning.
b)         Test marketing.
c)          Product mix.
d)         Physical distribution.
e)         Sales forecasting.
3. (a) Explain the importance and significance of marketing towards the society.      7+7=14
(b) Discuss about ‘growth and future’ of marketing in India.                   7+7=14
4. (a) What is market segmentation? State the objectives of market segmentation.   4+10=14
(b) What is consumer behaviour? Discuss the sociological factors affecting the consumer behaviour.   4+10=14
5. (a) What do you mean by packaging? Discuss the various importance and functions of packaging.         4+10=14
(b) What is trademark? Distinguish between trademark and branding.               4+10=14
6. (a) What is promotion? Explain the various importance of promotion.     4+10=14
(b) Discuss the environmental factors affecting the selection of channel of distribution.          14
Full Marks: 80
Pass Marks: 32
Time: 3 hours
1. (a) Write True or False:                                                                      1x5=5
1)         Consumer’s behaviour has no difference with buyer’s behaviour.
2)         Marketing and selling denote same meaning.
3)         Product differentiation and market segmentation are same.
4)         All publicity is advertising.
5)         Cost analysis is a major part of business analysis.
(b) Fill in the blanks:                                                                                      1x3=3
1)         Customer’s buying process has _____ steps.
2)         _____ is one of the components of physical distribution mix.
3)         The channel of distribution is major variable of _____ mix.
2. Write short notes on (any four):                          4x4=16
a)         Market segmentation.
b)         Buying motive.
c)          Wholesaler.
d)         Marketing environment.
e)         Product branding.
3. (a) What do you understand by marketing? Explain the functions of marketing.           3+8=11
(b) What is meant by marketing concept? Describe the evolution of marketing concept.    3+8=11
4. (a) Explain the nature of consumer’s behaviour and discuss the importance of studying it.       3+8=11
(b) Assess the benefits of market segmentation and explain different bases of it.            6+5=11
5. (a) Explain the concept of product life cycle and discuss in brief about the management of different stages of it. 4+7=11
(b) (1) Explain briefly the importance of branding.                                                        5
(2) Discuss the essential features of good packaging.                                                            6
6. (a) Discuss the importance of price as a part of marketing mix. Also discuss the pricing strategies for new product. 5+6=11
(b) What is communication? Discuss the various components of communication.     3+8=11
7. (a) Describe the role of physical distribution in marketing and discuss its various components.                               6+6=12


0/Post a Comment/Comments

Kindly give your valuable feedback to improve this website.