Principles of Marketing Question Papers Dibrugarh University
2017 (November)
COMMERCE (General)
Course:
504 (Principles of Marketing)
The
figures in the margin indicate full marks for the questions
(NEW
COURSE)
Full
Marks: 80
Pass
Marks: 24
Time:
3 hours
1.
(a) Write True or False: 1x4=4
a) Marketing
is getting and keeping the customer.
b) Motivation
is an economic determinant of consumer’s behaviours.
c) Cost
analysis is a major part of business analysis.
d) Sales
promotion and advertising are same.
(b) Fill
in the blanks: 1x4=4
a) The
channel of distribution is major variable of ___________ mix.
b) The
product sales are lowest and move up very slowly at snail’s pace in _____ stage.
c) ___________Involves
putting thought ideas or informations into a symbolic form.
d) ________ Are
the specialized means of transportation designed to move the liquid items or
gas.
2. Write
short notes on: 4x4=16
a) Marketing
mix
b) Market
segmentation
c) After sale
service
d) Warehouse
3. (a)
Compare Marketing with Selling. Discuss the objectives of marketing. 7+7=14
OR
(b) What
is marketing environment? Discuss about the controllable forces of business
environment. 4+10=14
4. (a)
Discuss the various steps of buying process. Critically analyze psychological
determinants of consumer’s behaviours. 7+7=14
OR
(b)
Describe the benefits of market segmentation. What are the factors bring success
in market segmentation? 7+7=14
5. (a)
What is a new product? Why the companies produce new products? Explain the
different steps involved in new product development.
OR
(b) What
factors make a brand name good one? What are the benefits gain by the manufacturers
from branding? 6+8=14
6. (a) Who
are large scale retailers? What are the services rendered by retailers in
modern marketing? 7+7=14
OR
(b)
Explain the structure of physical distribution system. Discuss the components
of physical distribution in modern marketing. 7+7=14
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Also Read:
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Principles of Marketing Solved Question Paper 2021 (CBCS Pattern)
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B.Com 5th Principles of Marketing Solved Question Papers (NON-CBCS Pattern)
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(Old
course)
Full
marks: 80
Pass
marks: 32
1. (a)
Write True or False: 1x4=4
a) Marketing
stablishes the economic conditions of a country.
b) Buying
motives and selling points are same.
c) Product
packaging performs good many advertising functions.
d) All
propaganda is advertising but all advertising is not propaganda.
(b) Fill
in the blanks: 1x4=4
a) Mega
marketing is the set of those ______________ where closed markets are opened
up.
b) Market
segmentation helps in assessing the strength and weaknesses of the __________.
c) The three
types of discount allowed to buyers are trade discount, __________discount and
cash discount.
d) ___________ Is the last step of the
communication process.
2. Write
short notes on: 4x4=16
a) Sales promotion
b) Buying
process
c) Product
life cycle
d) Leader
price policy
3. (a)
What is marketing concept? Discuss the factors which influence the marketing
concept. 3+8=11
OR
(b) What
is product mix? Discuss the important variables of product mix. 3+8=11
4. (a)
Explain the features of buying motives. What are the importances of buying
motives in marketing system? 6+5=11
OR
(b) What
are the benefits of market segmentation? What are the requisites of a good
segmentation? 5+6=11
5. (a)
What are the most important objectives of product planning? What are the causes
of failure of new product in the market? 6+5=11
OR
(b) What
is branding? Discuss the merits of branding to middlemen and customers. 3+8=11
6. (a)
What is pricing? Explain the appropriate approaches to pricing. 11
OR
(b) What
is communication? Critically discuss the process of communication. 3+8=11
7. (a) (i)
Explain the functions of wholesale traders in brief. 4
(ii) What
are the services rendered by wholesalers to manufacturers? 8
OR
(b) (i)
Discuss in brief the role of physical distribution in marketing. 4
(ii) What
are the merits and demerits of roadways? 8
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