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Wednesday, September 26, 2018

Dibrugarh University Question Papers (5th Semester): Principles of Marketing' 2017

2017 (COMMERCE)
(General)
Course: 504
(New course)
(Principles of Marketing)
Full marks: 80
Pass marks: 24
Time: 3 hours
1. (a) Write True or False:                                                                                             1x4=4
a)      Marketing is getting and keeping the customer.
b)      Motivation is an economic determinant of consumer’s behaviours.
c)       Cost analysis is a major part of business analysis.
d)      Sales promotion and advertising are same.
(b) Fill in the blanks:                                                                                        1x4=4
a)      The channel of distribution is major variable of ___________ mix.
b)      The product sales are lowest and move up very slowly at snail’s pace in _____ stage.
c)       ___________Involves putting thought ideas or informations into a symbolic form.
d)      ________ Are the specialized means of transportation designed to move the liquid items or gas.

2. Write short notes on:                                                                                                4x4=16
a)      Marketing mix
b)      Market segmentation
c)       After sale service
d)      Warehouse
3. (a) Compare Marketing with Selling. Discuss the objectives of marketing.    7+7=14
OR
(b) What is marketing environment? Discuss about the controllable forces of business environment. 4+10=14
4. (a) Discuss the various steps of buying process. Critically analyze psychological determinants of consumer’s behaviours.                                   7+7=14
OR
(b) Describe the benefits of market segmentation. What are the factors bring success in market segmentation? 7+7=14
5. (a) What is a new product? Why the companies produce new products? Explain the different steps involved in new product development.
OR
(b) What factors make a brand name good one? What are the benefits gain by the manufacturers from branding? 6+8=14
6. (a) Who are large scale retailers? What are the services rendered by retailers in modern marketing?  7+7=14
OR
(b) Explain the structure of physical distribution system. Discuss the components of physical distribution in modern marketing.                          7+7=14
(Old course)
Full marks: 80
Pass marks: 32
1. (a) Write True or False:                                                                                                             1x4=4
a)      Marketing stablishes the economic conditions of a country.
b)      Buying motives and selling points are same.
c)       Product packaging performs good many advertising functions.
d)      All propaganda is advertising but all advertising is not propaganda.
(b) Fill in the blanks:                                                                            1x4=4
a)      Mega marketing is the set of those ______________ where closed markets are opened up.
b)      Market segmentation helps in assessing the strength and weaknesses of the __________.
c)       The three types of discount allowed to buyers are trade discount, __________discount and cash discount.
d)       ___________ Is the last step of the communication process.
2. Write short notes on:                                                                          4x4=16
a)      Sales promotion
b)      Buying process
c)       Product life cycle
d)      Leader price policy
3. (a) What is marketing concept? Discuss the factors which influence the marketing concept.   3+8=11
OR
(b) What is product mix? Discuss the important variables of product mix.                              3+8=11
4. (a) Explain the features of buying motives. What are the importances of buying motives in marketing system? 6+5=11
OR
(b) What are the benefits of market segmentation? What are the requisites of a good segmentation?   5+6=11
5. (a) What are the most important objectives of product planning? What are the causes of failure of new product in the market?                                           6+5=11
OR
(b) What is branding? Discuss the merits of branding to middlemen and customers.  3+8=11
6. (a) What is pricing? Explain the appropriate approaches to pricing.                                       11
OR
(b) What is communication? Critically discuss the process of communication.       3+8=11
7. (a) (i) Explain the functions of wholesale traders in brief.                                                          4
(ii) What are the services rendered by wholesalers to manufacturers?   8
OR
(b) (i) Discuss in brief the role of physical distribution in marketing.                          4
(ii) What are the merits and demerits of roadways?                                                         8

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