Principles of Marketing Question Papers (Nov' 2019) | Dibrugarh University B.Com Fifth Sem

Principles of Marketing Question Papers Dibrugarh University
2019 (November)
COMMERCE (General)
Course: 504 (Principles of Marketing)
The figures in the margin indicate full marks for the questions
Full Marks: 80
Pass Marks: 24
Time: 3 hours

1. (a) Write True or False:             1x4=4
1)         Consumer’s behaviour has no difference with buyer’s behaviour.
2)         Product differentiation and market segmentation are same.
3)         All publicity is advertising.
4)         Marketing and selling denote same meaning.
(b) Fill in the blanks:                    1x4=4
1)         Market research and market survey are _______.
2)         The modern concept of salesmanship is based on the idea of _______.
3)         _______ is one of the components of physical distribution mix.
4)         Customer’s buying process has _______ steps.
2. Write short notes on (any four):           4x4=16
a)         Retailers.
b)         Buying motives.
c)          Marketing environment.
d)         Market segmentation.
e)         Advertising.
f)          Product mix.
3. (a) What are the elements of marketing mix? Discuss the important variables of product mix of an organization. 6+8=14
(b) Discuss the nature and scope of marketing.            7+7=14
4. (a) What do you mean by consumer behaviour? Explain its significance in marketing. 4+10=14
(b) Discuss the bases for market segmentation.          14
5. (a) What do you mean by product packaging? Discuss the essential features of good packaging.     4+10=14
(b) What do you understand by product planning? Discuss the basic components of product planning. 4+10=14
6. (a) Discuss the role of physical distribution system and discuss the components of physical distribution in modern marketing.     7+7=14
(b) Discuss the functions and services of wholesaler in modern marketing.     7+7=14
Full Marks: 80
Pass Marks: 32
Time: 3 hours
1. (a) Write True or False:                             1x4=4
1)         Modern concept of marketing is product oriented.
2)         The distribution of goods is the last phase of the process of marketing.
3)         Salesmanship is the art of persuading people to buy the given products or services.
4)         ‘Trademark’ is a legalized or registered brand.
(b) Fill in the blanks:                    1x4=4
1)         _______ as the last component of distribution system is to do with the movement of products from warehouses to customer destination.
2)         The document issued by ware-housekeeper to the persons storing goods as a document of title of such goods is known as _______.
3)         Physical distribution is a marketing activity that concerns with the _______ and the _______ of goods.
4)         _______ _______ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunity.
2. Write short notes on:                                4x4=16
a)         Economic force of marketing environment.
b)         Consumer behaviour.
c)          Industrial product.
d)         Product labeling.
3. (a) Explain the objectives and importance of marketing.           5+6=11
(b) Discuss the basic components of ‘marketing mix’. Explain the different variables of ‘promotion mix’.     5+6=11
4. (a) What do you mean by ‘buyer behaviour’? Discuss those economic factors or determinants which influence the consumer behaviour.     3+8=11
(b) What is product positioning? What are determinants of successful product positioning? Discuss the various steps of product positioning.       2+4+5=11
5. (a) What is product planning? Discuss the objectives of product planning and the components of product planning. 2+5+4=11
(b) What is branding? What are the requisites of a good ‘brand name’? Critically explain about the packaging strategies of a product.           11
6. (a) Discuss the various internal and external factors which are influencing the product pricing decisions.     6+5=11
(b) Discuss the various outdoor media of advertising and write down the advantages of outdoor advertising. 6+5=11
7. (a) What is transportation? Explain about the different modes of transportation. Discuss the factors governing the selection of transport media.     2+5+5=12
(b) What is retailer? Discuss the different types of large-scale retailers. What functions rendered by retailer as the last link in the chain of distribution?      2+5+5=12

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