Principles of Marketing Question Papers Dibrugarh University
2019 (November)
COMMERCE (General)
Course:
504 (Principles of Marketing)
The
figures in the margin indicate full marks for the questions
(NEW
COURSE)
Full
Marks: 80
Pass
Marks: 24
Time:
3 hours
1. (a) Write True or False: 1x4=4
1)
Consumer’s behaviour has no difference with
buyer’s behaviour.
2)
Product differentiation and market segmentation
are same.
3)
All publicity is advertising.
4)
Marketing and selling denote same meaning.
(b) Fill in the blanks: 1x4=4
1)
Market research and market survey are _______.
2)
The modern concept of salesmanship is based on
the idea of _______.
3)
_______ is one of the components of physical
distribution mix.
4)
Customer’s buying process has _______ steps.
2. Write short notes on (any four): 4x4=16
a)
Retailers.
b)
Buying motives.
c)
Marketing environment.
d)
Market segmentation.
e)
Advertising.
f)
Product mix.
3. (a) What are the elements of marketing mix? Discuss the
important variables of product mix of an organization. 6+8=14
Or
(b) Discuss the nature and scope of
marketing. 7+7=14
4. (a) What do you mean by consumer behaviour? Explain its
significance in marketing. 4+10=14
Or
(b) Discuss the bases for market
segmentation. 14
5. (a) What do you mean by product packaging? Discuss the
essential features of good packaging.
4+10=14
Or
(b) What do you understand by product
planning? Discuss the basic components of product planning. 4+10=14
6. (a) Discuss the role of physical distribution system and
discuss the components of physical distribution in modern marketing. 7+7=14
Or
(b) Discuss the functions and services of
wholesaler in modern marketing. 7+7=14
***************************************
Also Read:
Principles of Marketing Question Paper 2021 (CBCS Pattern)
Principles of Marketing Solved Question Paper 2021 (CBCS Pattern)
Principles of Marketing Important Questions for Upcoming Exam
Principles of Marketing MCQs
***************************************
B.Com 5th Principles of Marketing Question Papers (NON-CBCS Pattern)
***************************************
B.Com 5th Principles of Marketing Solved Question Papers (NON-CBCS Pattern)
****************************************
(OLD
COURSE)
Full
Marks: 80
Pass
Marks: 32
Time:
3 hours
1. (a) Write True or False: 1x4=4
1)
Modern concept of marketing is product oriented.
2)
The distribution of goods is the last phase of
the process of marketing.
3)
Salesmanship is the art of persuading people to
buy the given products or services.
4)
‘Trademark’ is a legalized or registered brand.
(b) Fill in the blanks: 1x4=4
1)
_______ as the last component of distribution
system is to do with the movement of products from warehouses to customer
destination.
2)
The document issued by ware-housekeeper to the
persons storing goods as a document of title of such goods is known as _______.
3)
Physical distribution is a marketing activity
that concerns with the _______ and the _______ of goods.
4)
_______ _______ is a retailer who has fixed
place of business in a locality but goes on changing his place to exploit the
market opportunity.
2. Write short notes on: 4x4=16
a)
Economic force of marketing environment.
b)
Consumer behaviour.
c)
Industrial product.
d)
Product labeling.
3. (a) Explain the objectives and importance of marketing. 5+6=11
Or
(b) Discuss the basic components of
‘marketing mix’. Explain the different variables of ‘promotion mix’. 5+6=11
4. (a) What do you mean by ‘buyer behaviour’? Discuss those
economic factors or determinants which influence the consumer behaviour. 3+8=11
Or
(b) What is product positioning? What are
determinants of successful product positioning? Discuss the various steps of
product positioning. 2+4+5=11
5. (a) What is product planning? Discuss the objectives of
product planning and the components of product planning. 2+5+4=11
Or
(b) What is branding? What are the
requisites of a good ‘brand name’? Critically explain about the packaging strategies
of a product. 11
6. (a) Discuss the various internal and external factors which
are influencing the product pricing decisions. 6+5=11
Or
(b) Discuss the various outdoor media of
advertising and write down the advantages of outdoor advertising. 6+5=11
7. (a) What is transportation? Explain about the different
modes of transportation. Discuss the factors governing the selection of
transport media. 2+5+5=12
Or
(b) What is retailer? Discuss the different
types of large-scale retailers. What functions rendered by retailer as the last
link in the chain of distribution? 2+5+5=12
***
Post a Comment
Kindly give your valuable feedback to improve this website.