Monday, May 20, 2019

Gauhati University Question Papers: Marketing Management (Nov-Dec’ 2015)

Full Marks: 80
Time: 3 hours
(The figures in the margin indicate full marks for the questions)
1. Answer the following as directed:                                                                  1x10=10
1)         Chocolate is an example of
a)         Impulse goods.
b)         Speciality goods.
c)          Unsought products.
d)         Emergency goods.
2)         Marketing refers to the
a)         Goods distribution.
b)         Goods and services are exchange to each other.
c)          Sales of product.
d)         All of the above.
3)         Which is not a part of brand concepts?
a)         Product mix.
b)         Brand franchise.
c)          Brand image.
d)         Brand recognition.
4)         Which one of the following is not a component of political environment?
a)         Stability of government.
b)         Foreign policy.
c)          Law of the land.
d)         Per capita income.
5)         Which is/are the element(s) of promotion mix?
a)         Public relation.
b)         Trade fairs and exhibition.
c)          Advertising.
d)         All of the above.
6)         The marketing concept involves
a)         Organisation integration.
b)         Competition orientation.
c)          Customer orientation.
d)         All of the above.
7)         For each target market, the firm develops a _______ the offering is positioned in the minds of the target buyers are delivering some central benefit(s).
a)         Value offering.
b)         Niche offering.
c)          Market offering.
d)         Segment offering.
8)         Which is the factor of pricing decisions?
a)         Economic and political environment of the country.
b)         Trade traditions.
c)          Competition.
d)         All of these.
9)         The concept of unique selling proposition was evolved by
a)         Rosser Reeves.
b)         Philip Kotler.
c)          Ben. M. Enis.
d)         W. J. Stanton.
10)      Product diversification is essential to meet changing tastes and desire of
a)         Consumer.
b)         Market.
c)          Sellers.
d)         Policy makers.
2. Answer the following questions briefly (any five):                                           4x5=20
1)         What is co-branding?
2)         Explain test marketing with the help of an example.
3)         Distinguish between line extension and product extension.
4)         State the advantages of e-commerce.
5)         Explain the concept of customer oriented marketing.
6)         State the differences between brand name and trade mark.
7)         What is product modification? Give examples.
8)         Briefly explain the challenges of rural marketing.
3. Explain briefly various functions of marketing. Also state the current marketing trend in India.                                                                                                                       10
Explain the growth of marketing in India and its importance.                           10
4. What is consumer behaviour? What are the major cultural and social factors that influence consumer behaviour? Give examples.                                                               10
Describe the various methods used in sales forecasting.
5. Explain the steps to be followed in new product introduction process.                   10
What are the different types of distribution channels? Explain each of them with suitable example.
6. What are the various methods of pricing a new product?                                        10
What are the functions and role of packaging?
7. Explain promotion mix. Explain the advantages and disadvantages of personal selling.                                                                                                                                              10
Write short notes on:                                            5+5=10
a)Undifferentiated marketing.
b)            Product simplification.


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