Principles of Marketing
Question Paper 2021
4 (Sem-5/CBCS) COM HC1
(PoM)
2021 (Held in 2022)
COMMERCE (Honours)
Time: Three hours
The figures in the margin
indicate full marks for the questions.
1. Answer the following as directed: 1x10=10
(a) Which of the following is not included in demographic segmentation
of markets?
(1) Gender.
(2) Age.
(3) Education.
(4) Culture.
(Choose the
correct answer)
(b) Who introduced the concept of ‘Marketing Mix’?
(1) William J. Stanton.
(2) Philip Kotler.
(3) Henry L. Hemen.
(4) N. H. Borden.
(Choose the
correct answer)
(c)
Which of the following is not
an uncontrollable factor of marketing environment?
(1) Economic growth.
(2) Level of education.
(3) Marketing mix.
(4) Price Policy.
(Choose the
correct answer)
(d) Which one of the following is not a psychological factor of consumer
behaviour?
(1) Motivation.
(2) Family income.
(3) Attitude.
(4) Perception.
(Choose the
correct answer)
(e) ‘Mobile hand-set’ is an example of –
(1) Perishable goods.
(2) Non-durable goods.
(3) Durable goods.
(4) None of the above.
(Choose the
correct answer)
(f)
Producing a cheaper product is
the focus of the ‘product concept’ of marketing. (State True or False)
(g) Packaging is an activity which is concerned with protection,
economy, convenience and promotional consideration. (State True or False)
(h) Under ‘Penetration pricing policy’, the price of new product fixed
at initial stage is high. (State True or False)
(i)
In product development process,
forecasting stage precedes commercialisation and lunch of product. (State True
or False)
(j)
A company that attaches the
same brand name to all of its products is called family umbrella branding.
(State True or False)
2. Answer the following questions: 2x5=10
(1) What is green marketing?
(2) What is trademark?
(3) Write two advantages of direct marketing.
(4) What is impulse goods?
(5) Write briefly on affiliate marketing.
3. Answer any four of the following: 5x4=20
(a) Distinguish between selling and marketing.
(b) Write the importance of study of consumer behaviour.
(c)
Explain the factors influencing
product pricing decisions.
(d) Explain briefly the role of channels of distribution in modern
business world.
(e) Write five advantages of social marketing.
(f)
Explain the factors influencing
in selection of distribution channel.
4. Discuss the different components of
marketing environment. 10
Or
Discuss the scope and importance of marketing
in modern-day economy. 5+5=10
5. What is consumer behaviour? Explain the
various factors that influencing consumer behaviour. 2+8=10
Also Read:
Principles of Marketing Solved Question Paper 2021 B.Com 5th Sem Gauhati University
Or
What is market segmentation? Describe the
different bases used for market segmentation. 2+8=10
6. What is product life cycle? Describe the
different stages of product life cycle. 2+8=10
Or
What is new product development? Explain the
various steps involved in new product development process. 2+8=10
7. What is promotion mix? Explain the factors
affecting promotion mix decisions. 3+7=10
Or
Highlight the importance of advertising. In
this context, explain how marketing goals are met with advertising campaigns. 4+6=10
***
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