Advertisement Management Question Paper 2022 (CBCS Pattern), Dibrugarh University B.Com 6th Sem CBCS Pattern

Advertisement Management Question Paper 2022 (CBCS Pattern)
2022 (June/July)
COMMERCE (Discipline Specific Elective)
(For Honours and Non-Honours)
Paper: DSE-602 (Gr-III) (Advertising Management)
Full Marks: 80
Pass Marks: 32
Time: 3 hours

The figures in the margin indicate full marks for the questions

1. Write True or False:                    1x8=8

(a) Advertisement is a message.

(b) Advertisement is a two-way communication.

(c) There is no difference between advertisement and publicity.

(d) Advertisement educates consumers.

(e) Newspaper is the most effective media of advertisement in rural areas.

(f) Advertising agency is a separate department of advertising management.

(g) Advertisement is an investment.

(h) There is a relation between market research and advertisement.

2. Write short notes on (any four)             4x4=16

(a) Advertising management.

(b) Electronic media of advertisement.

(c) Ethics in advertisement.

(d) Legal issues in advertising.

(e) Characteristics of advertisement.

3. (a) Explain in detail the main characteristics of advertising management.           14


(b) Discuss about different types of advertisement and their merits and demerits.              7+7=14

4. (a) What do you mean by advertisement planning? What issues are considered in the process of advertisement planning?            4+10=14


(b) What is market segmentation? How does market segmentation help in advertisement?      4+10=14

5. (a) What are the creative aspects of advertisement? Discuss.     14


(b) What do you mean by creative aspects of advertisement? How do these aspects influence consumer behaviour? 7+7=14

6. (a) What do you mean by advertising agency? How do the agencies help the marketers?     4+10=14


(b) What are the different types of advertising agencies? Write the relationships between advertising agency and client. 6+8=14

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