Dibrugarh University B.
Com 5th Sem Question Papers CBCS Pattern
5th SEM TDC POM
(CBCS) C 511
Principles of Marketing
Question Paper 2022 (Nov/Dec)
COMMERCE (Core)
Paper: C-511 (Principles of
Marketing)
Pass Marks: 32
Time: 3 hours.
The figures in the margin indicate full marks for the questions.
1. (a) State whether the following statements are True or False: 1x3=3
(1) Consumer is the king in modern concept of
marketing.
(2) Market segmentation is based on
behavioural differences.
(3) Leader’s opinion does not influence
consumer’s behaviour.
(b) Fill in the blanks of the following: 1x3=3
(1) Modern concept of marketing is always
_______ oriented.
(2) The objective of sales promotion is to
improve _______ shares.
(3) Label helps in avoiding the _______
confusion.
(c) Very short answer-type questions: 1x2=2
(1) Write one importance of packaging.
(2) Who is a marketer?
2. Write short notes on any three of the
following: 4x3=12
(a) Concept of marketing mix.
(b) Benefits of market segmentation.
(c) Total quality management (TQM).
(d) Channels of distribution.
3. (a) Define the terms ‘market’ and
‘marketing’. How does modern concept of marketing differ from traditional
concept of marketing? 2+2+8=12
Or
(b) Define online marketing. Briefly explain
the difference between online marketing and traditional marketing. 4+8=12
4. (a) Why is consumer behaviour a
multi-disciplinary? Explain how the study of consumer behaviour assists
marketers in segmenting the market. 6+6=12
Or
(b) What do you mean by market segmentation?
Discuss the favourable conditions for successful market segmentation. 4+8=12
5. (a) What is trademark? Explain the
difference between trademark and copyright. 4+8=12
Or
(b) What do you mean by marketing mix?
Discuss the elements of marketing mix. 4+8=12
6. (a) What is product life cycle? Discuss
the stages of product life cycle. 4+8=12
Or
(b) Describe the various internal and
external forces that influence the pricing strategy of a firm. 6+6=12
7. (a) What do you mean by physical
distribution system? Discuss the advantages and importance of physical
distribution system. 2+10=12
Or
(b) What is sales promotion? Discuss the
various methods of sales promotion. 2+10=12
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