Advance Marketing Management Question Paper June 2025 [Dibrugarh University BCOM 4th SEM NEP Syllabus]

Advance Marketing Management Question Paper June 2025
Dibrugarh University BCOM 4^th SEM NEP Syllabus

COMMERCE (Core)

Full Marks: 60

Time: 2 hours

The figures in the margin indicate full marks for the questions.

1. (a) State whether the following statements are True or False: (1*3 = 3)

(i) Marketing is producer-oriented.

(ii) Information search is the first stage of consumer buying decision process.

(iii) Personal selling is a two-way communication.

(b) Fill in the blanks of the following: (1*3= 3)

(i) The product mix is three-dimensional—breadth, __________ and consistency.

(ii) Setting a very high price for a new product initially is known as __________.

(iii) __________ identifies the product and distinguishes it from other competing products.

2. Write short notes on any three of the following: (4*3 = 12)

(a) Marketing environment

(b) Marketing mix

(c) Social marketing

(d) Online marketing

(e) Product mix

3. (a) Define marketing and state its objectives and importance in today's world. 2 + 4 + 4 = 10

OR

(b) What is market segmentation? Discuss the bases for market segmentation. What will be the suitable base for the marketing of television? 2 + 4 + 4 = 10

4. (a) What is consumer behavior? Explain the process of consumer buying decision. 3+7=10

OR

(b) Describe the various internal and external forces that influence the pricing strategy of a firm. 5+5=10

5. (a) What do you mean by promotion? Discuss the components of promotion mix. 3+7=10

OR

(b) Define marketing research. Enumerate the techniques used in marketing research. 3+7=10

6. (a) What is meant by product life cycle? Describe how marketing strategies change during the different stages of the product life cycle (PLC). 4+8=12

OR

(b) What is channel of distribution? Discuss the factors influencing the choice of channels of distribution. 4+8=12

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