Marketing Management Syllabus (202) | M.Com (Final Year DODL)

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Dibrugarh University M.Com Final Year Syllabus (DODL)
Subject: MARKETING MANAGEMENT
Course No. Com – 202

Marks-80

Block – 1: Foundations of Marketing Marks – 16

Unit – I: Conceptual Framework: Marketing Concept & Function: Tasks and Philosophies of Marketing Management.

Unit – II: Systems and Mix: Marketing System and Market Mix, Market Vs. Marketing.

Block – 2: Consumer and Marketing Information Marks – 16

Unit – I: Consumer: Consumer Behaviour: Motives, Theories, Consumer Decision Making Process, consumerism.

Unit – II: Marketing Information: Marketing Information & Research-necessity, procedures and approaches.

Block – 3: Product & Pricing Marks – 16

Unit – I: Product Decisions: Product Concept, Product line and Product –mix, New Product Development, Branding Packaging, Product Life Cycle.

Unit – II: Price Decisions: Objectives, Importance, Price-setting in Practice & determinants.

Block – 4: Distribution & Production Marks – 16

Unit – I: Distribution Decisions: Distribution Channels and Physical Distribution Decision, Channel Design, Channel Selection, Logistics of Distribution.

Unit – II: Promotion Decisions: Objectives Importance, communication process, communication programmes & methods.

Block – 5: Marketing Strategic Decisions & Types Marks – 16

Unit – I: Strategies Decisions: Marketing Environment Analysis, Strategies Decision Making, Approaches, Analysis & Choice, Market Segmentation and Selection.

Unit – IV: Types of Marketing: Social Marketing, Service Marketing, International Marketing, Rural Marketing, Mass Marketing, Relationship Marketing, e-marketing.