Principles of Marketing Question Paper 2021 [Assam University B.Com 5th Sem Question Paper]

 Assam University B.Com 5th Sem Question Paper CBCS Pattern
TDC (CBCS) Odd Semester Exam, 2021

COMMERCE (5th Semester)
Course No.: COMHCC-501T
(Principles of Marketing)
Full Marks: 70
Pass Marks: 28
Time: 3 hours
The figures in the margin indicate full marks for the questions.
Principles of Marketing Question Paper 2021


1. Answer any twenty from the following questions:                                      1x20=20

1.          Define selling.

2.          What is marketing mix?

3.          What is marketing environment?

4.          Define marketing.

5.          What is cultural component of marketing?

6.          What do you mean by legal environment?

7.          Mention one component of marketing environment.

8.          Give two points of distinction between marketing and selling.

9.          Define consumer behaviour.

10.      What is buying behaviour?

11.      What is meant by consumer buying decision?

12.      What is market segmentation?

13.      What is product differentiation?

14.      Define target market.

15.      What is meant by positioning of product?

16.      Mention one factor of influencing consumer behaviour.

17.      What is product?

18.      Define labeling.

19.      What is product support service?

20.      What is meant by product mix?

21.      What is branding?

22.      Mention one step of product development process.

23.      What is product life cycle?

24.      Define a new product.

25.      What is pricing?

26.      What is meant by pricing policy?

27.      Define pricing strategy.

28.      What is distribution channel?

29.      What is physical distribution?

30.      Who is a middleman?

31.      What is retailing?

32.      What is meant by physical distribution?

33.      Define promotion.

34.      What is communication process?

35.      What is advertising?

36.      Define personal selling.

37.      What do you mean by public relations?

38.      What is sales promotion?

39.      What do you mean by promotion mix?

40.      What is social marketing?


Answer any five from the following questions:            2x5=10

41.      Mention two features of selling.

42.      Write down two components of marketing environment.

43.      Write out two steps of target market selection.

44.      Mention two methods of product positioning.

45.      Give two points of distinction between branding and labeling.

46.      Mention two types of services required to product support.

47.      Write out two features of physical distribution.

48.      Mention two types of retailers.

49.      State two functions of promotion.

50.      Mention two advantages of public relations.


Answer any five from the following questions.          8x5=40

51.      Discuss the importance of marketing.

52.      Explain the components of marketing environment.

53.      State the factors influencing consumer buying behaviour.

54.      Give the points of distinction between product differentiation and market segmentation.

55.      Narrate the branding measures for improving marketing activities.

56.      Explain the different phases of new product development process.

57.      Discuss various pricing policies to boost up marketing.

58.      Explain the role channels of distribution for effective marketing management system.

59.      State the significance of sales promotion.

60.      Explain the importance of green marketing in present-day situation.

Also Read: Assam University B.Com 5th Sem Question Papers

1. Management Accounting: 2020 2021
2. Fundamentals of Financial Management: 2020
3. Principles of Marketing: 2020  2021
4. Human Resource Management: 2020
5. Auditing and Corporate Governance: 2020
6. Financial Market, Institutions and Financial Services: 2020  2021
7. Advertising: 2021


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