Consumer Behaviour I Question Paper 2024 [Dibrugarh University BCOM 3rd SEM NEP Syllabus]

Consumer Behaviour – I Question Paper December’ 2024
Dibrugarh University BCOM 3^rd SEM NEP Syllabus
Marketing Major (Paper: MINMKT3)
Full Marks: 60
Pass Marks: 24

Q.1. Answer as directed: (1×5 = 5 marks)

a) Motivation is a/an __________ process. (Fill in the blank)

b) Individual buying behaviour does not differ from organizational buying behaviour. (Write True or False)

c) Mention one example of commercial source of information search.

d) Self-concept involves two aspects – ‘I’ and ‘Me’. (Write True or False)

e) Any individual who purchases goods and services from the market for his or her end use is called __________. (Fill in the blank)

Q.2. Write short notes on (any three): (5×3 = 15 marks)

a) Buying motives

b) Consumer behaviour as a marketing discipline

c) Roles and status in consumer behaviour

d) Reference groups

e) Decision rules

f) Social class

Q.3. a) What is consumer behaviour? Explain the different stages in the consumer decision-making process.  10

Or

b) Explain how consumer involvement affects the decision-making process with suitable examples.

Q.4. a) What is information search? Discuss the factors affecting internal and external information search process. 10

Or

b) Explain the role of needs and motivation in consumer behaviour.

Q.5. a) Explain the Buyer’s Black Box Model.        10

Or

b) Explain how culture affects consumer behaviour.

Q.6. a) Discuss the significance of personality in consumer behaviour.      10

Or

b) Explain how the economic circumstances and lifestyle of consumers influence their behaviour.

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