Retail marketing Question Paper December 2024 [Dibrugarh University BCOM 3rd SEM NEP Syllabus]

Retail marketing Question Paper December 2024
Dibrugarh University BCOM 3^rd SEM NEP Syllabus

GECCOM3B – Retail Marketing

Full Marks: 60

Time: 2 hours

The figures in the margin indicates full marks for the questions.

1. (a) Write True or False (1×3=3)

i. Mass marketing focuses on a specific segment of the market.

ii. Vending is a non-store format of retailing.

iii. Store layout is considered the most important aspect in attracting customers.

(b) Fill in the blanks (1×3=3)

i. __ forms an integral part of the marketing mix.

ii. India is dominated by __ retailers.

iii. The Global Commerce Initiative (GCI) was created in __.

2. Write short notes on any four (3×4=12)

a. Evolution of Retailing

b. Hypermarket

c. Retail Product Planning

d. Difference between Direct Marketing and Direct Selling

e. Legal issues in Retailing

3. (a) Define retail marketing. Discuss the scope and functions of retail marketing. (2+6+6 = 14)

(or)

(b) Discuss the types of organized and unorganized retail stores in India. (7+7 = 14)

4. (a) What is store location? How is the location of a retail outlet determined? Discuss the types of retail outlet location. (2+6+6 = 14)

(or)

(b) What is retail pricing? Discuss the strategies involved in retail pricing. Discuss the factors influencing setting retail pricing. (2+6+6 = 14)

5. (a) “India is a land of billions of people: retailing in this country is highly influenced by ethics and relationship.” — Explain. (14)

(or)

(b) What is retail promotion? Discuss in detail the steps in retail promotion. How does advertising help in retail promotion? (2+6+6 = 14)

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