Marketing Management Question Paper 2023 (Dibrugarh University BCOM 1st SEM NEP Syllabus)

Marketing Management Question Paper 2023
Paper: MINMKT1 (Marketing Management)
Dibrugarh University BCOM 1^st SEM NEP Syllabus
Total Marks: 80 Pass Marks: 32

1. (a) Write True or False: 1x4=4

(i) Packaging and labelling are same. (False)

(ii) Test marketing is the last step in product development process. (False)

(iii) All brand names are trademark. (False)

(iv) Advertising is a two-way communication. (False)

(b) Fill in the blanks: 1x4=4

(i) Marketing and selling are different.

(ii) Marketing mix consists of four P's.

(iii) The maturity phase is usually the longest phase of the product life cycle.

(iv) Manufacturer-consumer channel is also known as zero channel.

3. Write short notes on any four of the following: 4x4=16

(a) Branding

(b) Channels of distribution

(c) Difference between copyright and trademark

(d) Public relations

(e) Online marketing

(f) Wholesaler

4. (a) What is marketing mix? Discuss the elements of marketing mix in brief. 2+10=12

OR

(b) Discuss in brief the factors that affect the marketing environment with example. 2+10=12

5. (a) What is market segmentation? Discuss the basis on which segmentation can be determined by a marketer. 2+12=14

OR

(b) What is consumer behaviour? Discuss its nature and significance in the context of modern marketing. 2+6+6=14

6. (a) What are the different kinds of pricing strategies? Explain with examples. 14

OR

(b) What do you mean by a new product? Discuss the different stages of a new product development process. 2+12=14

7. (a) Discuss the elements of promotion mix in brief. 14

OR

(b) Discuss the role of physical distribution and explain in brief the components of physical distribution system in marketing. 6+8=14

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