Marketing Management Question Paper 2024 (Dibrugarh University BCOM 1st SEM NEP Syllabus)

1. (a) Fill in the blanks with appropriate word(s): 1x2=2

(i) ____________ is the modern concept of marketing.

(ii) Learning is a _________ process.

(b) State whether the following statements are True or False: 1x2=2

(i) Labelling is a part of packaging. (True)

(ii) Pricing is a non-managerial function. (False)

2. Answer the following questions: 2x3=6

(a) What is competitive pricing? Give example.

(b) How does the advertising corrupt the mind of youngsters?

3. Write short notes on: 4x2=8

(a) Place utility

(b) Market segmentation

4. (a) What do you mean by the term 'marketing'? Explain the various components of micro-marketing environment. 3+7=10

(b) How do the marketing functions of a business help it to build goodwill in the market? Discuss. 10

5. (a) Define consumer behaviour. Why is the study of consumer behaviour important for a business organization? 2+8=10

(b) Explain the various factors that influence the behaviour of consumer. 10

6. (a) What do you mean by product planning? Explain the significance of product planning. 3+8=11

(b) What is pricing? Explain the various factors that influence the pricing decision of product of a firm. 3+8=11

7. (a) Explain the concept of promotion mix. What are the various elements of promotion mix? Discuss. 4+7=11

(b) Explain the following: 5+3+3=11

(i) Merchant middlemen

(ii) Consumers' cooperative store

(iii) Zero stage of sale

(Additional 20 marks for 2023 Batch)

8. (a) Write a note on macro-marketing environment. 5

(b) Explain the scope of 'marketing mix'. 5

9. (a) Explain the relevance of market segmentation in the present era of marketing. 5

(b) How are the consumer behaviour and market segmentation interrelated? 5

10. (a) Mention the importance of 'after-sales service'. 5

(b) What are psychological and discriminatory pricing? 5

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